McLaren Automotive received two important accolades at the 2012 Middle East Motor Awards, thanks to its McLaren MP4-12C supercar debut model. A jury panel comprised of the region’s top automotive experts across 17 categories gave the 12C strong ratings, ahead of almost 50 car models competing for the top awards.
Although this is the first year that a McLaren model took part in the 2012 Middle East Motor Awards, it did not prevent the 12C from being named as the ‘Best Supercar’’ Shortly afterwards, the 12C was named the ‘Car of the Year.’ The awards further glossed 12C’s success this year with its prediction of strong sales. Organizer of the awards and Director General of Expo Centre Sharjah, Saif Al Midfa, remarked during the awards ceremony that the 12C is a clear winner for ‘Car of the Year.’ He praised McLaren’s debut model as a stunning car worthy of “making the ultimate wish list for any automotive fan.
McLaren’s success underscores its endeavor to be at the forefront of innovation – which has allowed the carmaker to win one in every four of the Formula 1 races it has participated in since it entered the sport almost 50 years ago. McLaren’s race-winning technology greatly benefited its debut model, endowing it with features like the pioneering Brake Steer and carbon fibre MonoCell.
These technologies allowed the 12C to offer dynamic driving capabilities that cannot be seen on its rivals. The Middle East Motor Awards are considered as the region’s most prestigious automotive honor. The awards are decided by a jury panel that includes 17 of the most influential motoring journalists from nine countries in the Middle East.
Speaking at the awards ceremony, organiser Saif Al Midfa, Director General of Expo Centre Sharjah: “The 12C is a clear winner for ‘Car of the Year’. McLaren’s debut model is a stunning car and worthy of making the ultimate wish list for any automotive fan.” Mark Harrison, Regional Director for Middle East and Africa said: “To win ‘Best Supercar’ in the Middle East is an amazing achievement coming in our very first full year as a luxury sports car manufacturer. But to win the overall ‘Car of the Year’ title is unbelievable.”