McLaren names Greg Levine as sales/marketing director, will direct MP4-12C launch

Article by Christian Andrei, on January 19, 2011

McLaren Automotive has chosen Greg Levine as its new sales and marketing director to oversee the worldwide launch and marketing of the company's first high-performance road car, the 600hp MP4-12C.

Mclaren's MP4-12C is intended to be the first in a range of high-performance road cars from McLaren, best known for its F1-circuit racecars. 

The MP4-12C goes on sale in the United Kingdom and Europe in the spring of 2011. It’s expected to be priced at GBP169,505 in the U.K. and to have a starting price of EUR200,000 in the rest of Europe.

A former Audi UK sales executive, Levine brings 15 years of industry experience to the post. Levine, a South African native, was appointed Audi UK's head of operations in November 2008 after a five-year stint as head of sales and marketing at Audi South Africa.

He had held various product-development and marketing posts for Nissan and Fiat Auto in Europe and South Africa. While at Audi South Africa in 2007, Levine had successfully launched another high-performance exotic, the hand-built Audi R8.

Levine's success at putting together the plan to launch such a rarified car to the market proved to be a major draw for McLaren. McLaren Managing Director Antony Sheriff said that Levine's knowledge of the retail business and brand-building is “excellent.

” Sheriff also described Levine’s decision to take on the “crucial role” at McLaren Automotive is “testimony both to his drive and ambition.”

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries