McLaren names Greg Levine as sales/marketing director, will direct MP4-12C launch

Article by Christian Andrei, on January 19, 2011

McLaren Automotive has chosen Greg Levine as its new sales and marketing director to oversee the worldwide launch and marketing of the company's first high-performance road car, the 600hp MP4-12C.

Mclaren's MP4-12C is intended to be the first in a range of high-performance road cars from McLaren, best known for its F1-circuit racecars. 

The MP4-12C goes on sale in the United Kingdom and Europe in the spring of 2011. It’s expected to be priced at GBP169,505 in the U.K. and to have a starting price of EUR200,000 in the rest of Europe.

A former Audi UK sales executive, Levine brings 15 years of industry experience to the post. Levine, a South African native, was appointed Audi UK's head of operations in November 2008 after a five-year stint as head of sales and marketing at Audi South Africa.

He had held various product-development and marketing posts for Nissan and Fiat Auto in Europe and South Africa. While at Audi South Africa in 2007, Levine had successfully launched another high-performance exotic, the hand-built Audi R8.

Levine's success at putting together the plan to launch such a rarified car to the market proved to be a major draw for McLaren. McLaren Managing Director Antony Sheriff said that Levine's knowledge of the retail business and brand-building is “excellent.

” Sheriff also described Levine’s decision to take on the “crucial role” at McLaren Automotive is “testimony both to his drive and ambition.”

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