McLaren has appointed Robert Melville as its chief designer, leading a team of designers tasked with developing its future design language previewed with the McLaren P1. He will report to McLaren design director Frank Stephenson. Melville was a graduate of the United Kingdom’s Royal College of Arts in 2003 and became a part of McLaren in 2009.
In a statement, Stephenson remarked that Rob, for the past few years, has been involved in shaping the current visual identity of the McLaren brand. In the past five years, Melville has been a senior designer on the styling of the P1, 650S and the Sports Series entry-level model, previously known as the P13.
McLaren plans to unveil the Sport’s Series in the second quarter of 2015 and develop the vehicle into a range of cheaper models that should hike the carmaker’s sales volume. In 2014 McLaren sold 1,648 cars globally.
McLaren will introduce the P1 GTR hybrid supercar that is derived from the P1 at the Geneva auto show in March 2015. According to McLaren, the P1 GTR hybrid supercar will be its fastest and most powerful vehicle to date and will only be legal for use on a race track.