McLaren opens a new showroom in Toronto

Article by Christian Andrei, on June 14, 2012

With the opening of the new McLaren Automotive showroom in Toronto comes the arrival of the MP4-12C high performance sports car. Welcoming the crowd during the opening was Ron Dennis, the Executive Chairman of McLaren Automotive and McLaren Group. McLaren chose Pfaff Automotive Partners to represent McLaren in Toronto.

Pfaff is one of 10 dealerships during the launch in North America. This showroom is known as ‘McLaren Toronto’. It has newly established a highly advanced art facility at 33 Auto Park Circle in Woodbridge, Ontario. The 12C is just the first in a series of high performance sports cars from McLaren Automotive that will be released in North America.

These cars will be rivalling the best sports cars in the world. However, McLaren’s models have the advantage of being created with the McLaren Group’s renowned expertise and virtuosity.

The 12C has the potential of amending the rules of sports car design via its Formula 1-inspired engineering, the ground-breaking carbon fibre MonoCell chassis, and its extreme focus on efficiency and quality. This vehicle stands for ‘pure McLaren’, which means that it was designed using unique engineering and bespoke design.

“The McLaren brand has built a legacy of producing superior race cars over the last 30 years. With the entry into the super car retail segment, McLaren is setting automotive history,” said Christopher Pfaff, President of Pfaff Automotive Partners. “We are honoured to align the Pfaff brand with a company whose DNA is so strongly rooted in racing and that upholds the same principles of excellence that Pfaff aspires to.”

Topics: mclaren, canada, showroom

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