McLaren says 50% of the MP4-12C buyers will come from Europe

Article by Christian Andrei, on August 29, 2010

At least 50% of the buyers for McLaren Group's MP4-12C supercar are expected to come from Europe, according to McLaren Automotive Managing Director Antony Sheriff.

As the demand for luxury vehicles is once again on the rise, McLaren has scheduled a 50-venue promotional tour for its 12C in Germany that starts on June 17.

The 12C, which rivals the Ferrari, is priced at about 150,000 pounds ($227,000). McLaren plans to produce 1,000 units next year but already, it has received about 2,500 expressions of interest. This pushes the waiting list to almost a year.

In an interview at McLaren's base in Woking, near London, Sheriff said that many might think that it isn't the right time to own this type of a car but it's apparent from the interest the 12C has gotten that many people are "growing a bit sick of self- imposed austerity."

He expects that Britain and Germany will lead European sales; a third of orders will be from the US; and the rest from Asia and the Middle East.

McLaren, which is famous for having the most successful Formula One racing team after Ferrari, will open 35 global dealerships in 2011 and plans to increase this number to at least 70 by 2015 as the model range expands. Sheriff also forecasts that luxury and sports-car sales will climb by 35% this year.

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