McLaren, Tag Heuer announce a new exclusive partnership agreement

Article by Christian A., on March 15, 2013

A new exclusive partnership agreement has been entered by TAG Heuer and the McLaren Group, according to TAG’s President and CEO Jean-Christophe Babin and McLaren Executive Chairman Ron Dennis. TAG Heuer will still be the supplier of the official timepiece for the Vodafone McLaren Mercedes Formula 1 team.

However, this partnership will be expanded to include McLaren Automotive, the maker of leading high performance sports cars such as the 12C and McLaren P1. The engineers of TAG Heuer and McLaren have a strong technical partnership as they’ve collaborated on timepieces and on-board timekeeping systems, putting the focus on how connected watchmaking and racing car production are.

Under this new partnership agreement, the future TAG Heuer will support McLaren’s ''Young Driver Development Programme'', a plan to recognize and support the most gifted young drivers. For several years, TAG Heuer has been successful at helping F1 champions. This is expected to continue by closely working with McLaren.

Famous Mexican driver Sergio Perez will serve as the Swiss brand’s ambassador, along with Jenson Button, the Formula 1 World Champion. In commemoration of McLaren’s 50th anniversary and the 50th anniversary of the Carrera timepiece as well as to seal their partnership, the TAG Heuer logo will be seen on the rear spoiler of McLaren cars, the drivers’ suits and the team apparel.

If you liked the article, share on:

Comments

Recommended

An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
It’s not a bird. It’s not a plane. It’s Kris Singh’s blue carbon flying machine! Time stood still for a few minutes after the extremely rare Pagani Huayra BC Macchina...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries