McLaren to open new showroom at One Hyde Park on June 21

Article by Christian Andrei, on June 17, 2011

McLaren Automotive will open its first global retailer, McLaren London, on June 21. McLaren is expected to have 35 bespoke retailers in 19 countries around the world by the end of 2011. Building a new global retailer network is part of the company’s development program.

McLaren chose these retailers to provide the most excellent customer sales and service for a lineup of McLaren cars, starting with the innovative MP4-12C high-performance sports car.

Since 2005, McLaren Automotive has invested almost £800 million to become established as it is the newest sports car company in the world.

As can be expected, the site of the flagship McLaren showroom is in London’s newest and most prestigious address – One Hyde Park: The Residences at Mandarin Oriental, London.

McLaren chose this retailer to join its network for its excellent track record in providing exceptional customer service and aftersales support. McLaren Automotive wants to make sure that what customers experience with their dealers would be as revolutionary as the MP4-12C sports car.

What makes McLaren different from other carmakers is that its retail network will stock a spare of each serviceable part for the MP4-12C so that repairs will be fast and efficient.

McLaren refers to this as its ‘pitstop’ service concept. On June 30, the Manchester retailer will open and on July 5, the one in Birmingham will follow suit.

The rest of the 31 sites in McLaren’s global network will be opened by the end of 2011, starting in July until the summer. This includes the network in Europe, including in Belgium, Germany, France, Italy, Switzerland, and Spain.

Press Release


McLaren London to open new showroom at One Hyde Park on 21 June 2011
Flagship showroom opening marks the launch of a McLaren global retailer network totaling 35 locations in 19 countries

World’s best car retailers responsible for sales and service of the groundbreaking new MP4-12C high-performance sports car from bespoke McLaren showrooms and high-tech aftersales sites
On 21 June 2011, McLaren Automotive will open the doors to its first global retailer, McLaren London. By the end of this year, McLaren will have 35 bespoke retailers in 19 countries worldwide selected by McLaren to offer the best in customer sales and service for a range of McLaren cars, beginning with the ground-breaking new MP4-12C high-performance sports car.

McLaren Automotive has invested nearly £800m since 2005 to establish itself as the world’s newest sports car company. The launch of a new global retailer network is the latest milestone in this development programme.

The flagship McLaren showroom is located at London’s newest and most prestigious address – One Hyde Park: The Residences at Mandarin Oriental, London and, as with every retailer in the new McLaren Automotive network, has been selected for its ability to demonstrate an outstanding track record in offering excellent customer service and aftersales support. McLaren Automotive is committed to ensuring the experience customers have with their dealers in every market is as revolutionary as the MP4-12C sports car itself. For example, unlike any other automotive manufacturer, McLaren is stocking its retail network with a spare of every serviceable part for the MP4-12C: what McLaren calls its ‘pitstop’ service concept that ensures fast and efficient repair.

Following the London launch, two more McLaren retailers for the UK will open in Manchester on June 30, and Birmingham on July 5. The remaining 32 sites in the global network will be operational by the end of this year, beginning in July and through the summer with the European network in Belgium, France, Germany, Italy, Spain, and Switzerland.

The innovative new MP4-12C will be the first in a range of high-performance, highly efficient, carbon-fibre based sports cars from McLaren Automotive. The 12C will take on the world’s best premium performance cars and is lighter, more powerful, more fuel efficient and more exclusive than its key competition.

All future McLaren sports cars will be built in the new £40m McLaren Production Centre (MPC), situated adjacent to the stunning McLaren Technology Centre (MTC) in Woking, England. Up to 1,000 cars will be hand-built at MPC for worldwide distribution this year, with an annual production run of approximately 4,000 McLarens per year when the model line-up is complete by the middle of the decade.

Topics: mclaren, showroom

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