McLaren is already on a successful path and turned profit ahead of schedule in 2013. Despite the success of its models and the profit, the British company will still invest in new models and dealers over the next three years. According to CEO Mike Flewitt, McLaren wants to achieve, within five years, profit margins similar to those of Ferrari or Porsche.
What’s more interesting is that McLaren managed to post profit in 2013 without the backing of any major carmaker. The company managed to be successful without its former partner, Mercedes-Benz. For those who don’t know, between 2003 and 2009, McLaren built the SLR for Mercedes-Benz.
Still, analysts believe that McLaren is vulnerable without the backing of a major manufacturer because development costs are high and being able to tap into research elsewhere in the company is considered a big advantage. McLaren’s first supercar created by its own was launched in 1994, but the company made only 107 units of the acclaimed F1.
Last year, McLaren built about 1,400 units of the 12C. By 2016, McLaren wants to build around 4,000 cars a year. It’s a big target, as Ferrari built 6,922 cars last year. In order to reach its goal, Mclaren will debut next year, its most affordable supercar, which will cost around 146,000 euros or $200,000. The new supercar will sit below the new 650S.
In addition, McLaren will launch its fourth supercar, which will be slotted above the 650S and below the P1 hybrid hypercar. McLaren is expected to continue to spend and develop new models. Back in 2013, Mclaren spent 70 million pounds to develop new models, up from 68 million pounds in 2012 and 67 million in 2011.
The upcoming affordable supercar is codenamed P13 and according to Flewitt it will use a variation of the carbon fiber tub chassis found on the 650S and P1. Under the hood, we will find the same turbocharged 3.8-liter twin-turbo V8 engine used by the entire McLaren lineup.
Besides the new P13, McLaren will also add another 20 dealerships whit year, bringing the total number to 70. By 2016, the company wants to have 100 dealerships.