At the start of next decade, BMW is set on utilizing technology that will give its cars double or triple the life spans of existing production vehicles. The car industry will have to make some major adjustments in order to comply with the CO2 reduction legislation as well as the peaking of oil production and rapidly expanding cities.
BMW will be using the radical carbonfiber construction and separate chassis of BMW's Megacity Vehicle to underpin a considerable number of its upper end output.
With this program that's initially dubbed "Project i," BMW will seek to establish how to provide mobility from 2020 onwards. The BMW board considers this project as a complete rethink of the car itself.
Autocar spoke to a BMW source who said that strategy number one was an attempt to create the future, with an understanding future customer needs and a goal to access key new technology. The source said that it would be "the only way" to guarantee growth in the long term. BMW is working around its forecast that most of the world will be influenced by "mega trends" as consumer behavior changes in the future.
BMW also predicts a major shift in political forces. The company said that aside from having to contend with environmental laws, it anticipates that legislation will "mushroom," limiting vehicle access to city centers.
It also expects intelligent traffic control systems to be set up. One of its predictions is the shift towards global culture and the merging of preferences among middle-class consumers, specifically on sustainability. [via autocar]