BMW posted a 21-percent year-on-year jump in sales in the United States in October 2012, allowing it to shorten the luxury auto sales lead held against it by main rival Mercedes-Benz. BMW sold 26,451 vehicles in October 2012, uplifted by around 26-percent increase for its 3 series. On the other hand, Mercedes posted a 5.9-percent year-on-year increase in sales in the US to 23,978 on Thursday, boosted by updated versions of the C class small sedan.
Toyota Motor Corp.'s Lexus recorded a 9.7-percent year-on-year increase in US sales in October 2012 to 19,850. BMW’s October figures allowed it to effectively cut Mercedes' ten-month lead to 2,748 vehicles, from 5,221 at the end of September 2012. The two German carmakers are neck-to-neck in the race to become the No. 1 luxury car brand in the US. BMW held the distinction in 2011, after outselling shortage-hurt Lexus.
Toyota’s luxury brand had been the No. 1 luxury brand in the US for 11 years. BMW posted a 6.7-percent climb in total US sales for the first 10 months of 2012 to 212,848 vehicles. Mercedes logged a 12-percent hike in total US sales for the first 10 months of 2012 to 215,596 units. The sales results, however, do not include Daimler's cargo vans and Smart cars and BMW's Mini brand, since they are not considered luxury vehicles.