Mercedes’ 2012 sales lead over BMW narrows to just 1,849 vehicles

Article by Anita Panait, on December 5, 2012

BMW brand posted a 45-percent increase in sales in the United States in November 2012 to 31,213 vehicles, boosted by a 64-percent jump in sales for the BMW 5-series sedan. This allowed the BMW core brand to whittle down Mercedes-Benz's lead in luxury-auto sales for 2012 to 1,849 vehicles, from 2,748 at the end of October.

Mercedes-Benz brand logged a 13-percent increase in sales in US sales to 30,315 vehicles, boosted by a 59-percent increase in sales for the E-class sedan at 8,126 units. On the other hand, Toyota Motor Corp.'s Lexus luxury brand posted a 17-percent increase in sales in November to 22,719. For the first 11 months of 2012, Mercedes posted a 12-percent hike in US sales to 245,910 units.

BMW, meanwhile, logged 10-percent jump to 244,061 units in the same period. Lexus, on its part, recorded a 23-percent gain in US sales for the January-November 2012 period to 213,559 vehicles. The sales results, however, don't include Daimler's cargo vans and Smart cars and BMW's Mini brand, since they are not luxury vehicles.

The narrow gap between BMW and Mercedes means that both German carmakers entered the final month of 2012, racing to become the top-selling luxury auto brand in the US. Lexus had been the top luxury auto brand in the US for 11 straight years until 2011, when the crown was wrestled by BMW. Lexus’ downfall from the top was caused by vehicle shortages due to natural disasters in Asia. In 2011, the BMW brand outsold Mercedes-branded vehicles in US by 2,715 vehicles.

Mercedes-Benz’s third generation M-Class sets new SUV segment benchmarks with its cutting-edge automotive technology. The new Benz M-Class features optimum energy efficiency, outstanding ride comfort paired with outstanding driving dynamics, leading passive safety standards, and an entirely revamped interior design that offers great ergonomics.

The new M-Class model also boasts impressively low-fuel consumption and emissions figures. On average, the whole model range burns 25% less fuel compared to its predecessor. Mercedes-Benz has never before succeeded in its cutting fuel consumption efforts by this much margin with a change in its SUV model. Playing a part in delivering excellent energy efficiency figures for the SUV are its ultramodern engine line-up, its extensive BlueEFFICIENCY measures, its class-beating 0.32 Cd value, and its new development tools, including the "energy-transparent vehicle."

The vehicle also features ML 250 BlueTEC 4MATIC, which is outstanding in that it is 28% more economical compared to its predecessor, consuming only 6 liters per 100 kilometers on NEDC driving cycle (158 g CO2/km) as well as covering as much as 1500 km on a tank of fuel.

And in line with the brand’s philosophy, the new Benz M-Class represents the personification of the Mercedes-Benz “Real Life Safety” holistic safety concept, which is derived from real accident situations. Combined with the front and the rear deformation zones, the M-Class’ high-strength passenger cell offers a very effective foundation for occupant protection systems. The driver-fitness safety and active safety in the new Benz M-Class are improved further by assistance systems that are going to be familiar, mainly from the S-Class and the E-Class.

Topics: mercedes-benz, bmw, sales

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