Mercedes-AMG and MV Agusta plan cross-marketing activities

Article by Christian A., on November 17, 2014

Cross-marketing activities are being planned between Mercedes-AMG and MV Agusta, according to Daimler chief executive Dieter Zetsche. The tie-up will replace a similar collaboration Daimler had with Ducati, now owned by Volkswagen Group's Audi. Zetsche expects a great potential for cross-marketing with MV Agusta, which is regarded as an icon in motorcycle racing thanks to its 75 world championship rider and constructor titles.

He remarked that cross-marketing between the companies is viable since profiles of customers purchasing AMG's high-performance cars and MV Agusta's superbikes are very similar. Daimler said on Oct. 31 that it would acquire a 25-percent stake in MV Agusta through AMG, and thereby gain a seat on the company's board.

He added that the cross-marketing potential between AMG and Agusta would be similar to that with Ducati that ended abruptly in July 2012 when Audi acquired Ducati for EUR860 million.

According to Zetsche, Mercedes won't become a motorcycle maker and won’t have a say which engines MV Agusta bikes will use. Sources told Automotive News Europe that MV Agusta bikes likely will soon be sold in selected AMG performance centers, which numbers around 260 around the world.

MV Agusta produced three- and four-cylinder motorcycles with engines sizes varying from 675cc to 1100cc at tags of between EUR7,000 and EUR18,000 in Italy. Founded in 1945, Agusta nearly went to bust in the 1970s due of financial issues. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries