Mercedes banks on strong demand for G class in China and Russia

Article by Anita Panait, on July 9, 2012

Once considered for extinction in 1979, the Mercedes-Benz G class is here to stay as it is now doing very well in Russia and China. As proof, a face-lifted version of the rugged sports utility vehicle that went on sale in June is poised to remain a figure in Mercedes showrooms for some time. In the G class lineup, we find Mercedes’ most expensive vehicle, the G 65 AMG version, having a tag of EUR264,180.

It is even pricier than its cousin, the S 65 AMG, which carries a price of EUR230,384 and is the most expensive version of the brand's S class flagship sedan.The G 65 AMG is also regarded as Mercedes' most powerful vehicle and the most powerful series-produced cross-country vehicle in the world, being powered by a 612-hp V12 turbocharged engine.

The face-lifted G class, meanwhile, now features LED daytime running lamps as well as a new exterior mirror. The G class also features three mechanical operating differential locks for outstanding offroad capabilities.

Being one of Mercedes’ most expensive models, the face-lifted G class offers a modified interior that boasts of being modern and luxurious – evidenced by a new modern dashboard that sports a large screen that resembles an Apple iPad.

According to Axel Harries, head of Mercedes SUV product line, sales for the G class increased by 50 percent over three years due to heavy demand from rich customers in Russia and China. The G class is targeted towards two customer types.

The first type is composed of customers who want an SUV that could serve as a working machine, something that the G class’ 350 BlueTEC diesel version is capable of as it could pull up to 3,500 kg of load even in tough off-road conditions. The second type is those super-rich customers who just want to boast their wealth by showing off their luxurious vehicles. [source: Autonews]

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