Mercedes-Benz banks on strong demand for G class in China and Russia

Article by Anita Panait, on July 9, 2012

Once considered for extinction in 1979, the Mercedes-Benz G class is here to stay as it is now doing very well in Russia and China. As proof, a face-lifted version of the rugged sports utility vehicle that went on sale in June is poised to remain a figure in Mercedes showrooms for some time. In the G class lineup, we find Mercedes’ most expensive vehicle, the G 65 AMG version, having a tag of EUR264,180.

It is even pricier than its cousin, the S 65 AMG, which carries a price of EUR230,384 and is the most expensive version of the brand's S class flagship sedan.The G 65 AMG is also regarded as Mercedes' most powerful vehicle and the most powerful series-produced cross-country vehicle in the world, being powered by a 612-hp V12 turbocharged engine.

The face-lifted G class, meanwhile, now features LED daytime running lamps as well as a new exterior mirror. The G class also features three mechanical operating differential locks for outstanding offroad capabilities.

Being one of Mercedes’ most expensive models, the face-lifted G class offers a modified interior that boasts of being modern and luxurious – evidenced by a new modern dashboard that sports a large screen that resembles an Apple iPad.

According to Axel Harries, head of Mercedes SUV product line, sales for the G class increased by 50 percent over three years due to heavy demand from rich customers in Russia and China. The G class is targeted towards two customer types.

The first type is composed of customers who want an SUV that could serve as a working machine, something that the G class’ 350 BlueTEC diesel version is capable of as it could pull up to 3,500 kg of load even in tough off-road conditions. The second type is those super-rich customers who just want to boast their wealth by showing off their luxurious vehicles.

The body of the Mercedes-Benz G-Class did not change much from 1979. It keeps the classic design that has landed it as a trendsetter in the off-road car class. This elegant off-road vehicle from Mercedes-Benz has been dubbed as a design icon for years. And even if it has some exterior changes now, major changes were not necessary.

What was done was a little upgrade of the body design and it has placed the G-Class at par with the cars of a higher level. The enhancements come with new exterior mirrors with incorporated directional functions and front lighting, which comes in the car's color.

The warning sign for the optional latest Blind Spot Assist system is also installed here. A memory feature enables up to three drivers to keep their personal customized settings for the electronically activated mirrors.

Another new feature is the set of LED daytime running lights installed below the circular headlights in the headlight unit and the totally optional 18-inch bi-color light-alloy wheels.

Overall, the body design of the G-Class functions to display its durability, functionality and superb off-road capacity. The view of the side is expressed by its neat lines and wide, flat surfaces. The skirts at the sides, roof edge and beltline are intrinsically aligned.

A fully functional element in the horizontal alignment is the rub strip as tall as the door handle. Two huge windows in the back are another attribute of the long-wheelbase Station Wagon.

Distinct features of the front of the car are, most importantly its unique three-louvre radiator grille highlighting a three-pointed star at the center, the deep raked A-pillars and the straight windscreen. The circular headlights showcase top-of-the-line bi-xenon technology, and the opaque fog lights incorporated into the bumper at the front also serve as cornering lights.

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