Mercedes-Benz achieves its sales target in India for 2012

Article by Christian A., on January 8, 2013

Mercedes-Benz India sold 7138 cars as wholesale for the period of January to December 2012. It claims that it attained segment benchmark when it comes to overall sales in Indian luxury car segment. Much of its success is credited to the new M-Class SUV launched in India in May 2012. In fact, it has been booked until May 2013.

The company also cited the B-Class, which was the pioneer in the Sports Tourer category in India. This model is booked until February 2013. Mercedes-Benz continued to dominate the luxury motoring segment with its S-Class model. For 2012, Mercedes-Benz India had implemented an aggressive network expansion strategy.

Mercedes-Benz India opened 6 new touchpoints in Tier II & III cities. The brand now has a presence in 31 cities with 72 touchpoints. This makes it have the densest network compared to other luxury car manufacturers in India.

According to Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, its overall sales performance has met expectations and it was also able to maintain its profitability and premium in 2012. He believes that 2013 would be an “exciting year” with its offering of “fascinating products, engagements and experiences.”

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries