Mercedes-Benz achieves its sales target in India for 2012

Article by Christian Andrei, on January 8, 2013

Mercedes-Benz India sold 7138 cars as wholesale for the period of January to December 2012. It claims that it attained segment benchmark when it comes to overall sales in Indian luxury car segment. Much of its success is credited to the new M-Class SUV launched in India in May 2012. In fact, it has been booked until May 2013.

The company also cited the B-Class, which was the pioneer in the Sports Tourer category in India. This model is booked until February 2013. Mercedes-Benz continued to dominate the luxury motoring segment with its S-Class model. For 2012, Mercedes-Benz India had implemented an aggressive network expansion strategy.

Mercedes-Benz India opened 6 new touchpoints in Tier II & III cities. The brand now has a presence in 31 cities with 72 touchpoints. This makes it have the densest network compared to other luxury car manufacturers in India.

According to Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, its overall sales performance has met expectations and it was also able to maintain its profitability and premium in 2012. He believes that 2013 would be an “exciting year” with its offering of “fascinating products, engagements and experiences.”

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