Mercedes-Benz achieves its sales target in India for 2012

Article by Christian A., on January 8, 2013

Mercedes-Benz India sold 7138 cars as wholesale for the period of January to December 2012. It claims that it attained segment benchmark when it comes to overall sales in Indian luxury car segment. Much of its success is credited to the new M-Class SUV launched in India in May 2012. In fact, it has been booked until May 2013.

The company also cited the B-Class, which was the pioneer in the Sports Tourer category in India. This model is booked until February 2013. Mercedes-Benz continued to dominate the luxury motoring segment with its S-Class model. For 2012, Mercedes-Benz India had implemented an aggressive network expansion strategy.

Mercedes-Benz India opened 6 new touchpoints in Tier II & III cities. The brand now has a presence in 31 cities with 72 touchpoints. This makes it have the densest network compared to other luxury car manufacturers in India.

According to Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, its overall sales performance has met expectations and it was also able to maintain its profitability and premium in 2012. He believes that 2013 would be an “exciting year” with its offering of “fascinating products, engagements and experiences.”

The new Mercedes-Benz B-Class remains as spacious and as comfortable as it should be, but it is now more agile and more efficient than its predecessor. Its dynamic and sporty nature is made apparent by its more upright seat position and its lower height.

As far as technological advancements are concerned, the new B-Class marks the first time that a good number of new developments were introduced in a new generation of a compact model as stressed by Thomas Weber, Member of the Board of Management responsible for Group Research and Head of Development at Mercedes-Benz Cars. These new developments include new four-cylinder petrol engine with direct injection and turbocharging systems as well as a new diesel engine. The front-wheel-drive unit also features a new dual clutch transmission, a new manual gearbox and a couple of new assistance systems.

Weber also quipped that customers should benefit from the B-Class’ superb attributes, which include low fuel consumption and low carbon dioxide emissions, as combined with spacious interiors, high standard of safety and premium driving pleasure.

Measuring 4,359 mm in length, 1,786 mm in width and 1,557 mm in height, the new B-Class was unveiled to the global public at the 2011 Frankfurt International Motor Show. Sales will commence in Europe in November 2011.

The new B-Class sports tourer is typically a Mercedes – generously spacious yet a dynamic performer. These attributes are emphasized by several characteristic lines on the exterior, as well as by front and rear design that heavily highlights the width of the new B-Class. The front end of the new Mercedes B-Class comes with a wide prominent grille, as flanked by headlight units that extend to the sides. Its rear end, meanwhile, is specified with a wide rear window, a large tailgate with low loading sill and two-piece tail lights with horizontally offset meander.

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