Mercedes-Benz already offering incentives for the 2013 A-Class

Article by Christian Andrei, on July 2, 2012

In a move that’s unusual for a premium automaker, Mercedes-Benz is offering incentives on its new A class in Germany. Dealer sources said that Mercedes’ starter package offers a 535-euro ($669) discount to private buyers while its fleet package comes with a 445-euro discount. Mercedes is doing this as part of a strategy to convince consumers to make the shift after having bought their cars from BMW and Audi in the past.

In September, Mercedes will commence the deliveries of the A class premium compact car to European showrooms. The launch in China is slated for next year. It will start selling in the U.S. in 2014. Internal documents indicate that this new product is targeted particularly at BMW 1 series customers, according to Mercedes' German sales organization.

Mercedes is relying on the A class in its plan to wrestle the luxury-car leadership from BMW, says Autonews. It also hopes to fend off competition from Audi. Dealer sources said that the hatchback is aimed at those who already have the BMW 1 series and Audi A3 as well as those who are considering the new VW Golf, which will be launched this November. Mercedes made the A class to be sportier to attract the younger generation.

Its outgoing model was styled like a minivan. Order books for the A class have already started. Its prices begin at 23,978 euros ($30,267) in Germany while the BMW 1 series starts from 21,900 euros and the Audi A3 is priced from 22,500 euros.

Joachim Schmidt, Mercedes head of sales and marketing, said that the company estimates that over half A-class customers will make the shift. Market researchers JATO Dynamics said that A-class sales declined by 17.6% last year to 87,920 in Europe. BMW 1 series sales fell 8.9% to 106,923, while Audi A3 sales decreased by 17.7% to 137,253.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries