Mercedes-Benz and MINI top JD Power 2014 US Sales Satisfaction Index

Article by Christian Andrei, on November 16, 2014

Mercedes-Benz and Mini were once again regarded as the best brands in terms of sales satisfaction among consumers in the United States, according to the J.D. Power 2014 U.S. Sales Satisfaction Index Study. Among luxury brands, Mercedes received 761 points on the index, jumping 33 points from last year. It was followed by Infiniti placed second, which jumped fourth place from the 2013 index.

Last year’s luxury brand topper, Jaguar slid to third place, followed by Lexus and Porsche. Cadillac, BMW, Audi, Volvo, Lincoln, Land Rover and Acura gained points below luxury-segment’s average score. The average luxury-brand score surged 16 points from last year.

Among mass-market brands, Mini scored 9 more points to 727 to top the class for the fifth year in a row. Ranking just a point behind is Mini is Buick, which managed to improve by 32 points from 2013. This marks the second straight year that Buick ranked second in the index.

Buick was followed by Chevrolet, GMC, Fiat, Toyota, Honda, Volkswagen, Hyundai and Ford. Scoring below the segment’s average were Nissan, Chrysler, Subaru, Mazda, Scion, Kia, Jeep, Dodge, Ram and Mitsubishi. The average mass-market brand score jumped 12 points.

Only two brands logged lower scores – Kia (-2 points to 659) and Porsche (-1 point to 738). According to Steve Cannon, chief executive of Mercedes-Benz USA, this marks the first time in 24 that Mercedes dominated the rankings, credited the feat to the rollout of several programs to improve customer service in the past three years.

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