Mercedes-Benz and MINI top JD Power 2014 US Sales Satisfaction Index

Article by Christian Andrei, on November 16, 2014

Mercedes-Benz and Mini were once again regarded as the best brands in terms of sales satisfaction among consumers in the United States, according to the J.D. Power 2014 U.S. Sales Satisfaction Index Study. Among luxury brands, Mercedes received 761 points on the index, jumping 33 points from last year. It was followed by Infiniti placed second, which jumped fourth place from the 2013 index.

Last year’s luxury brand topper, Jaguar slid to third place, followed by Lexus and Porsche. Cadillac, BMW, Audi, Volvo, Lincoln, Land Rover and Acura gained points below luxury-segment’s average score. The average luxury-brand score surged 16 points from last year.

Among mass-market brands, Mini scored 9 more points to 727 to top the class for the fifth year in a row. Ranking just a point behind is Mini is Buick, which managed to improve by 32 points from 2013. This marks the second straight year that Buick ranked second in the index.

Buick was followed by Chevrolet, GMC, Fiat, Toyota, Honda, Volkswagen, Hyundai and Ford. Scoring below the segment’s average were Nissan, Chrysler, Subaru, Mazda, Scion, Kia, Jeep, Dodge, Ram and Mitsubishi. The average mass-market brand score jumped 12 points.

Only two brands logged lower scores – Kia (-2 points to 659) and Porsche (-1 point to 738). According to Steve Cannon, chief executive of Mercedes-Benz USA, this marks the first time in 24 that Mercedes dominated the rankings, credited the feat to the rollout of several programs to improve customer service in the past three years.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries