Mercedes-Benz announces sales start for the new C-Class Coupe

Article by Christian Andrei, on March 28, 2011

For Mercedes-Benz’s 125th year, it will enter a new segment as it offers the C-Class Coupé. Orders are now being taken for this compact, classic two-door coupé and delivery will start in June. The coupé applies the progressive technology on the latest generation of the C‑Class. It combines pure fun at the wheel with excellent efficiency.

The C 180 BlueEFFICIENCY Coupé has a starting price of €33,290.25 (incl. 19% VAT). The C-Class Coupé is offered with a choice of three petrol and two diesel engines from the latest generation. These are all equipped with direct injection and the ECO start/stop function as standard. These engine variants are categorized as BlueEFFICIENCY units, proving that these are particularly efficient and environmentally friendly in their use of fuel.

These engines are also all available with the new, enhanced 7G-TRONIC PLUS seven-speed automatic transmission. This is available as standard on the C 250 BlueEFFICIENCY and C 350 BlueEFFICIENCY. The new V6 petrol engine in the C 350 BlueEFFICIENCY, which stands for a generational shift in technology, features the efficient BlueDIRECT method of injection.

It delivers 225 kW (306 hp) and 370 Nm and it can accelerate from zero to 100 km/h in 6.0 seconds. It has an average fuel consumption of 6.8 litres per 100 km. and it has a CO2 emissions level of 159 grams per kilometre. Its most efficient coupé model is the C 220 CDI BlueEFFICIENCY with manual six-speed transmission. It boasts an average diesel consumption of 4.4 litres per 100 km, corresponding to 117 grams of CO2 per kilometre.

Even with a history spanning 125 years, Mercedes-Benz will be joining a new market segment with the Mercedes C-Class Coupé, a sporty and youthful two-door vehicle. In addition to being part of a new class, this will also be the first time the brand is offering a classic and compact coupé. Mercedes-Benz plans to unveil this new model during the 2011 Geneva Motor Show.

Another characteristic of this new model is that it will come equipped with the progressive technology that is going to be part of the brand’s new generation C-Class, which is expected to be launched soon. With this technology, Mercedes-Benz hopes that the coupé format will be able to provide a combination of excellent efficiency and pure fun while driving. The new model will be marketed to the 35 to 45 years old demographic, a group that highly values a strong sense of responsibility, love of life, and professional success.

Mercedes-Benz Cars Head of Sales and Marketing Joachim Schmidt admits that the brand wanted to target new customers when they extended the portfolio for the C-Class. What the brand is offering these customers is an extraordinary and sporty way to own a Mercedes-Benz coupé, he adds, considering that the new model is not only dynamic but also stylish and even youthful. In terms of design, the new model is indeed dynamic and carries the proportions of the classic coupé.

When looked at from its side, this new offering from Mercedes-Benz is set to entice customers with the compact proportions and a profile that is flatter by 41 mm when compared to the saloon. It’s also made more appealing with its powerful shoulders and narrow C-pillar typical of a three-box design. Standard coupé features can be seen as well like the stretched out roof, long bonnet, short overhang in the front, and the steeply raked windscreen. Its cabin has been designed to go beyond the rear axle and in its flat position over the rear window, and towards the short tail end.

The sloping and wedge-shaped beltline shows that it is indeed part of the C-Class but with the strong upsweep to its C-pillar, it also displays that it has its own unique element. One can also see that the final portion of its beltline trim shifts upwards in order to meet the trim of the roofline. While this upsweep helps gives it that added sporty display to how the side windows looks, the way the C-pillar’s bottom has been shaped improves the already powerful shoulders.

When looked at from the front and the rear, there is indeed no doubt that this is a true C-Class vehicle and a true coupé. While the front remains to have the same style as that of the current C-Class, the new coupé adds its own flavor to it. Dominating the front is the radiator grille surround which also includes the bumper.

This grille has a double-louvre style expected of a coupé but the visual base unit is formed by the center air intake that opens upward. There are two chrome louvres that extend on each of the central side’s star which then narrows off to the outer edges and thus results in an arrow-shaped and sporty horizontal sweep.

This gives its front end that more pronounced V-shape. This same theme goes through the side sections that extend from under its headlamps and then combines to the feature lines found on the side of the vehicle. This helps it link the front end to the sides. The bumper has side air intakes and integrated to it are the horizontal daytime running lamps which have been placed in a lower and downward position. These give the vehicle a road-hugging appearance. The way the clear-lens headlamps have been shaped result in giving a dynamic impression and when paired with the radiator grille, bonnet, and bumper trim, strengthens the front section.

When looked at from the back, there is the impression that this new coupé appears to be short. The reason for this is due to the roof going well beyond the rear axle and coupling with the fluid C-pillars and steeply raked window in the rear. These make it appear shortened. Helping highlight the fact that the rear is truly compact is the wide chamfer, based mainly on its side panel, placed above the boot lid. Since the taillights have been placed as far from the other, it helps highlight the vehicle’s width.

This impression of depth is made possible by having a centrally located LED indicator that appears to be floating in front of the more deeply set LEDs with its red lower and upper light bands. The contours seen on the bumper are horizontal, continuous, and helps catch light, which highlights even further the deep-set effect.

Meanwhile, the rear end appears to look lighter due to the tailpipe trim of the exhaust system and the AMG rear skirt placed between it. This also gives it that uniquely dynamic and sporty quality. For the U.K. market, the brand reveals that the Mercedes-Benz C-Class Coupé will come with the AMG Sports Package. With this, the look of the new coupé will be improved even further with the AMG 18-inch alloys and AMG bodystyling.

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