Mercedes-Benz at the 2012 Pebble Beach Concours d’Elegance

Article by Christian A., on August 15, 2012

Aside from a tribute to the SL Roadster, Mercedes-Benz will also be putting on display its Concept Style Coupe at the Concours d’Elegance on August 16. The automaker will have three original 1954 300SL’s on its stand during the Pebble Beach weekend. Visitors will get to view the entire heritage of the roadsters, demonstrating how the car has progressed when it comes to design and technology.

For those who get excited about performance, several AMG cars like the SLS AMG and C63 AMG Black-Series will be presented. Mercedes emphasized that 17 AMG vehicles, which produce between 415hp and 621hp, will be arriving in the U.S. market. Mercedes has scheduled test drives on August 16 and 17 for its SL63 AMG at the Quail gathering.

The Concept Style Coupe will be seen at Pebble Beach, showing us how the future generation will appear. This coupe exhibits the new Mercedes design language and is a preview to the forthcoming CLA four-door coupe. Powering the car is a 211-hp turbocharged four-cylinder, and one-of-a-kind headlights with inventive signals. Mercedes also said that to be auctioned off this weekend are several collector cars.

Mercedes-Benz CLA is very much defined by its dynamic design, athletic proportions as well as by the powerful interplay between its concave and convex surfaces. Likewise, the new CLA is further defined by its stunning front end that features a dynamic bonnet with powerdomes and the distinct diamond radiator grille.

This grille is flanked by distinctive headlamps, which have light modules and LED units arranged to create the so-called "flare effect" for the car’s daytime driving lights and indicators. This flare effect doesn’t only give Mercedes CLA a new face but lends the vehicle a dynamic appearance on the road.

Interestingly, there are quite a number of design elements that indicate that the new CLA is an evolution of the Mercedes CLS. These include the prominent lines on sides that provide the CLA its structural appearance, adding depth and dynamism to the side profile of the vehicle. For example, a distinctive dropping line flows from the front structural edge over the wings to the rear end. A stronger line covers the shoulder just above the rear axle, while a feature line curves from the front wheel towards the rear wheel.

The rear end of the new Mercedes CLA, meanwhile, doesn’t only emphasize the width of the vehicle but impresses a sense of sportiness. Laden with convex and concave surfaces and edges, the rear end also preaches the CLA’s coupe-like appearance, thanks to the sloping roof contour and curvature of the rear window.

Likewise, the rear end also preaches the CLA’s sportiness as indicated by its drawn-in C-pillars and its rear wheel arch linings. The rear shoulders feature lines that seemingly border the rear lights -- featuring an arrow-style arrangement – that are positioned horizontally to highlight the width of the CLA.

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