Mercedes-Benz, Audi to expand the use of Internet in their cars

Article by Christian A., on March 25, 2011

Carmakers like Mercedes-Benz and Audi AG plan to open up their automobiles to full Internet capability but there are hurdles in taking on this technology. Recent advances in bandwidth have eased the data flow needed to bring the Internet to the auto.

However, carmakers have difficulty defining what parts of the consumer Internet experience offer opportunities to them, as opposed to data service providers, content providers and network operators.

To date, most connected cars have used what's called a "walled garden" approach to outside data services, analysts said, giving strictly limited access to a few applications like Google Search.

Opening up to full Web access requires carmakers to break the “garden-wall” mentality. The November 2010 announcement by Mercedes-Benz that on-board Internet access will be available in the spring of 2011 through the myComand system on its new-generation SLK and later on the new C-Class indicates that premium-segment automakers believe they have found the right technological approach.

Audi's news that the development of its own Internet-connected Mobile Infotainment System in a joint venture, announced in a speech by CEO Rupert Stadler at the Consumer Electronics Show held in January 2011 in Las Vegas, reinforces that. Stadler said that drivers want their vehicles to be Internet-connected like how the other devices in their lives are.

Topics: mercedes-benz, audi

If you liked the article, share on:

Comments

Recommended

Ever since the Regera premiered in 2016, Koenigsegg has been firm about increasing its coverage around the globe. Part of the idea was to ask its employees in Angelholm to...
by - February 21, 2017
There is no harm in admitting that both the conventional and the hybrid versions of the Lexus LC 500 are real stunners when it comes to its exterior styling. Even...
by - February 21, 2017
Jaguar is placing three new Ingenium engines on the F-Pace crossover, XF saloon and XE sedan for the 2018 model year. According to Jaguar’s recent announcement, the updates will also...
by - February 21, 2017
After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
There is no denying that the performance versions of the Jaguar F-Type and the Land Rover Range Rover are definitely hot – both in terms of looks and road dynamics....
by - February 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries