Mercedes-Benz beats BMW in 2012 U.S. car registrations, says Polk

Article by Anita Panait, on February 21, 2013

BMW was the best-selling luxury car maker in the United States in 2012, after posting sales of 281,460, boosted by a December surge. Mercedes-Benz was second, after logging sales of 274,134 in 2012. But figures released by R.L. Polk & Co., based on state by state records, show that Mercedes was ahead of BMW in the US in 2012, in terms of new vehicle registrations.

According to the researcher, US buyers registered 272,674 new Mercedes vehicles in 2012, compared with BMW's 267,649. There seems to be a discrepancy in the figures, since if BMW sold more new vehicles, then buyers would have registered more units from the German carmaker.

Tom Libby, lead North American analyst for Polk, explained the discrepancy between registrations and sales, saying that cars can be reported as sold when delivered to dealerships instead of only to consumers. He added that annual registration data lag behind sales data by around 40 days. He remarked that there are things like demo usage and service loaner usage, which BMW did to a greater extent than Mercedes. He noted that the two German luxury brands are very competitive.

Kenn Sparks, a BMW spokesman, quipped that the company is still No. 1, noting that their sales numbers are solid. Sparks noted to Bloomberg that state-provided registration data, as reported by Polk, can lag 60 or even 90 days after an especially strong sales month.

He added that the delay is inevitable particularly if there is a holiday. Steve Cannon, chief executive officer of Mercedes' US sales unit, suggested in a Bloomberg Television interview in January that BMW fabricated its sales results, thus giving its rival the 2012 luxury crown in the US. BMW and Mercedes were head-to-head in the race to become the best-selling luxury carmaker in the US in 2012.

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries