Mercedes-Benz brand rose 8% globally in June 2013

Article by Christian Andrei, on July 8, 2013

The Mercedes-Benz premium brand posted an 8-percent rise in global sales in June 2013 to 131,609 cars, thanks to strong demand in China, parent Daimler has disclosed in a statement. The brand gained 16 percent in China in the month to 19,549 vehicles, and grew 10 percent in the United States to 24,415. The Mercedes brand posted a 3-percent gain in sales in June 2013 in Europe to 63,044 vehicles.

The brand, however, dropped in its home market Germany, sliding by 4 percent to 24,972, but still managed to defend its position as the most registered premium brand in the market. In the first six months of 2013, Mercedes' sales surged 15 percent in the UK; 20 percent in Russia; 75 percent in Turkey; and 52 percent in Brazil, Daimler said.

On the other hand, Daimler's microcar brand Smart dropped 8 percent to 8,815 units in June 2013, the German carmaker said in the statement. Smart also posted a 7-percent drop in sales in the first half of 2013 to 51,867. As for the Mercedes' first half deliveries, the brand jumped 6 percent to a record 694,433 cars, thanks to strong demand for its new compact models.

According to Daimler, overall deliveries of the A class, B class and the all-new CLA jumped 60 percent to 173,362 vehicles in the first six months of 2013.

Joachim Schmidt, Mercedes' head of sales and marketing, said in the statement that their new compact cars "will provide perceptible momentum" as they become available in more markets in the next few months. Mercedes is aiming to wrestle away the crown as the best-selling premium brand in the world from BMW 2020. [source: Mercedes-Benz]

Topics: mercedes-benz, sales

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