Mercedes-Benz C 63 AMG Concept 358 unveiled at 2010 Australian Motor Show

Article by Christian Andrei, on October 15, 2010

Mercedes-Benz Australia introduced today at the 2010 Australian International Motor Show the Concept 358. Seeing the photo you’d say that is nothing special with this car, but take a better look and you will see that this is the only C 63 AMG to be painted in designo Pearl Orange paint from the AMG factory in Affalterbach.

Furthermore, the car comes with the AMG Performance Package Plus which ads more power (486 hp), but also a new set of unique 19-inch multi spoke alloy wheels in black, KEYLESS-GO and extended designo leather appointments inside.

If you though that the Concept 358 was the only surprise from Mercedes-Benz, you are wrong as the manufacturer also introduced the only SLS AMG in the world to be painted in designo magno Night Black.

The car features red highlights both inside and out and promises to be an instant collector’s item.

Horst von Sanden, the managing director for Mercedes-Benz Cars Australia, promised in 2010 that the company will debut two world exclusive cars in that year’s Australian Motor Show. These exclusives turned out to be the SLS AMG and the C 63 AMG, the latter of which debuted the AMG Performance Package Plus when it was brought on display during the motor show.

The AMG Performance Package Plus became available as well beginning with the motor show. Customers in Australia simply had to visit their local dealer to order the package for their C 63 AMG. The package was available for both Saloon and Estate models of the vehicle.

C 63 AMG had a special place in the hearts of Australians, who represented AMG’s fifth-largest market. The model had become a best-seller for the company since 2008, when it first appeared in and broke records at the Bathurst racing circuit.

Sales of both Saloon and Estate models combined reached 1,250 units as of the 2010 Australian Motor Show. The other vehicle was a variant of the SLS AMG, which was the only SLS AMG to debut in design magno Night Black finish.

This particular model’s black finish was highlighted by red accents. The unique design is guaranteed to put the SLS AMG into a place in every car collector’s repertoire.

Press Release

Australian International Motor Show - Concept 358 And SLS AMG

Mercedes-Benz Australia is pleased to introduce Concept 358 and a very special SLS AMG. Both vehicles were co designed by Mercedes-Benz Australia and built by AMG exclusively for the 2010 Australian International Motor Show.

"Australia is one of our favourite markets," said Mario Spitzner, Director Branding, Marketing & Sales Mercedes-AMG. "We were asked to create two unique AMG vehicles for the Australian International Motor Show."

"I hope you enjoy them as much as we did building them," said Spitzner.

C 63 AMG - Concept 358

As the only C 63 AMG in the world to be painted in designo Pearl Orange paint from the AMG factory in Affalterbach, Concept 358 also introduces the AMG Performance Package Plus which lifts power to a staggering 358kW. Also included in the Performance Package Plus are unique 19-inch multi spoke alloy wheels in black, KEYLESS-GO and extended designo leather appointments inside.

SLS AMG

This unique SLS AMG is the first and currently the only SLS AMG in the world to be painted in designo magno Night Black. Along with the red highlights both inside and out, this SLS AMG is sure to be an instant collector's item.

The Managing Director of Mercedes-Benz Cars Australia, Mr Horst von Sanden said "Each Mercedes-Benz vehicle is special, but for this year's motor show we wanted to go that next step and bring two world exclusives to show the Australian public.

"The unique C 63 AMG on display also unveils the AMG Performance Package Plus which Australian customers can now order from their local dealer in both Saloon and Estate," said von Sanden.
Australia is the fifth largest AMG market in the world, with the C 63 AMG leading the way for local drivers. Since its launch in March 2008 at the legendary Bathurst circuit, the C 63 AMG is the sales champion for AMG in Australia.

Available as a Sedan or an Estate the C 63 AMG has rewritten the sales record books in its segment with over 1,260 units sold from launch to date.

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