Mercedes-Benz celebrates delivery of over 1 million B-Class units

Article by Anita Panait, on January 2, 2014

Mercedes-Benz is celebrating the delivery of over 1 million B-Class since the sports tourer was launched in 2005. The B-Class has been logging a good performance in Germany and is currently considered the market leader in the compact MPV sector. Mercedes considered Germany as the largest market for the B-Class, followed by China.

According to Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales, the B-Class is the perfect combination of “sporty design, impressive driving dynamics and incomparable driving comfort,” making it popular with customers. Källenius noted that the current B-Class model is allowing Mercedes to penetrate the most diverse customer groups, “from families with children to active seniors.”

The B-Class also proved popular with fleet customers, being voted Corporate Car of the Year in 2013. Likewise, the most popular engines for the B-Class are the B 180 petrol and diesel engines, each accounting for around 30 percent of sales. Around 50 percent of B-Class vehicles sold come with a navigation and infotainment system.

Customers are also buying those fitted with the Night Package and the bi-xenon headlamps. The B-Class was a follow-up from the A-Class, becoming the carmaker’s second compact model. Mercedes is building the B-Class its Rastatt site in Germany and Kecskemét plant in Hungary.

The luxury carmaker introduced the second generation B-Class into the global market as the first model from Mercedes’ new compact car generation.  The B-Class boasts of being the first in the compact class to have the Collision Prevention Assist system as standard. The B-Class is also the only one in its class to be available with the optional all-wheel drive.

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