Mercedes-Benz CLA 45 AMG previewed in 2013 Super Bowl Ad

Article by Christian A., on February 5, 2013

In Mercedes-Benz’s ad for the new 2014 CLA, the automaker let it slip that it will soon release a CLA45 AMG. It had already been expected that the company was developing an AMG version of the CLA. The four-door coupe has the same underpinnings as the A-Class so it can be presumed that the uprated, direct-injected 2.0-liter turbo-four from the upcoming A45 AMG will also be used in the CLA.

In the A45, this engine has an output of 350 hp and 332 lb-ft of torque. So it’s probable that the CLA45 will have similar or even identical figures. The AMG suite is also offered with a specially-tuned 4Matic all-wheel drive system that could deliver as much as 60% of the power to the rear wheels. This represents a major dynamic advantage for the normally front-wheel-drive A- and CLA-Class.

These powertrain revisions lead to an excellent performance. As a result, the vehicle can accelerate from zero to 62mph in 4.6 seconds and it can reach a top speed of 155 mph. But with an optional performance package, it can reach 175 mph. This package will be dubbed as an S-Model version, similar to the 2014 E63 AMG. The confirmation that the CLA-Class will certainly lead to an AMG variant is courtesy of an annotation on Mercedes’ own YouTube video.

Direct viewers read text at the end of its Super Bowl ad that asks viewers to enter for a chance to win a trip to NYC to see the CLA and the CLA45 AMG. This link is actually the Mercedes-Benz USA Facebook page, where the company is presently promoting a contest for viewers to go to the New York auto show in March to see the CLA.

If you think that the new CLA45 AMG has some similarities with the CLS 63 AMG, you are not mistaken. The main reason is that Mercedes-AMG utilized the CLA’s design language and then improved it with a number of qualities AMG is known for. For example, the CLA’s athletic proportions have always been present. This dynamic appearance though is highlighted by adding in the “twin blade” AMG radiator grille and cross strut on the front apron of the AMG, both having matt titanium grey paint.

Meanwhile, black flics frame the cooling air intakes, which themselves have substantial proportions. These air intakes allow for airflow to the cooling modules, placed behind them, to be improved. Fitted as standard are the bi-xenon headlamps. Because of this, it is easy to say that the CLA45 AMG has become a new design icon. The sides are just as attractive given the sill panels with their matt titanium grey inserts. There are also elements that one would expect from an AMG model that is top-of-the-line.

A good example is the grey light-alloy twin-spoke AMG wheels having a high-sheen finish. Another is the “TURBO AMG” badge placed on the wing. When looked at from the rear, the CLA45 AMG reveals that unique AMG rear apron. The apron itself shows that the sides do have air outlets while at the same revealing a large diffuser insert and matt titanium grey trim section.

Still on the rear section, the sports AMG exhaust system has a pair of twin tailpipes plated in chrome. Mixed with the exhaust flap, it helps put focus even further on the dynamic appeal of this vehicle.

On the rear, tail lights utilize LED are included as standard. The interior of the CLA45 AMG has everything one could expect. That is, the use of high-grade materials is clear, excellent quality, and the exclusivity and dynamism related to Mercedes-AMG. Its sports seats come in either DINAMIC microfiber or the ARTICO man-made leather. The seats have red seat belts and red contrast top stitching.

Included as standard are the AMG door sill panels, AMG DRIVE UNIT, and the multi-function steering wheel which comes with shift paddles. Meanwhile, the galvanized five ventilation outlets are able to complement the instrument panel’s brushed aluminum trim. The AMG instrument cluster has a central color display where the information needed by the driver is shown. There is also the RACETIMER and AMG main menu.

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