Mercedes-Benz wants to endear itself to the art community and will be the host of an April 20 - May 6 festival at the Los Angeles’ Museum of Contemporary Art (MOCA) to celebrate a variety of art forms named “Transmission LA: AV Club.” Those who visit this event will see audio and visual art mediums, as well as get the chance to enter exhibits, concerts, and installations that fit this theme.
Mercedes-Benz believes that it earns respect in the art world by unveiling its car during events such as this. The automaker has announced that it intends to introduce the Concept Style Coupe, its second version on the F 800 Style Concept of 2010. It’s also a preview of the impending B-Class-based CLC four-door coupe. This isn’t the first time that Mercedes enters the art world.
In fact, it has newly launched a magazine named The Avant/Garde Diaries, which is aimed at art enthusiasts. Mercedes had also been the host of a similar festival in Berlin last year when the A-Class Concept was showcased.
But for this year, Mercedes has been preparing for a world debut. The CLC is based on the new B-Class’ architecture, with front-wheel drive being offered as standard and all-wheel drive possibly being offered as an option. The inspiration for its styling is the larger CLS four-door coupe. There’s speculation that a five-door shooting brake version of the CLC is included in the plans to complement the CLS shooting brake expected to arrive next year.
It’s likely that the powertrains for the CLC would be shared with Mercedes’ recent range of front-drive compacts. There may even be an AMG-tuned model with 300-plus hp and all-wheel drive in the future.
There’s no boring moment at this event, which has been filled with an assortment of live concerts, DJ performances, art installations, and visual exhibits selected by the curator of this festival, rapper Mike D of the Beastie Boys. On each day of the 17-day festival, there will be a special guest from the festival’s lineup of celebrities, artists, musicians, and style influencers to be featured. Getting in is free however, parking in downtown LA won’t be.