Mercedes-Benz wants to endear itself to the art community and will be the host of an April 20 - May 6 festival at the Los Angeles’ Museum of Contemporary Art (MOCA) to celebrate a variety of art forms named “Transmission LA: AV Club.” Those who visit this event will see audio and visual art mediums, as well as get the chance to enter exhibits, concerts, and installations that fit this theme.
Mercedes-Benz believes that it earns respect in the art world by unveiling its car during events such as this. The automaker has announced that it intends to introduce the Concept Style Coupe, its second version on the F 800 Style Concept of 2010. It’s also a preview of the impending B-Class-based CLC four-door coupe. This isn’t the first time that Mercedes enters the art world.
In fact, it has newly launched a magazine named The Avant/Garde Diaries, which is aimed at art enthusiasts. Mercedes had also been the host of a similar festival in Berlin last year when the A-Class Concept was showcased.
But for this year, Mercedes has been preparing for a world debut. The CLC is based on the new B-Class’ architecture, with front-wheel drive being offered as standard and all-wheel drive possibly being offered as an option. The inspiration for its styling is the larger CLS four-door coupe. There’s speculation that a five-door shooting brake version of the CLC is included in the plans to complement the CLS shooting brake expected to arrive next year.
It’s likely that the powertrains for the CLC would be shared with Mercedes’ recent range of front-drive compacts. There may even be an AMG-tuned model with 300-plus hp and all-wheel drive in the future.
There’s no boring moment at this event, which has been filled with an assortment of live concerts, DJ performances, art installations, and visual exhibits selected by the curator of this festival, rapper Mike D of the Beastie Boys. On each day of the 17-day festival, there will be a special guest from the festival’s lineup of celebrities, artists, musicians, and style influencers to be featured. Getting in is free however, parking in downtown LA won’t be.
Many people consider a Mercedes Benz as their dream car. It depicts a sporty look and a powerful dynamic design. Among its striking features are the bonnet in the front end with powerdomes and the diamond radiator grille. The car also has excellent lighting features. Its light modules and LEDs behind the headlamp are arranged in such a way that a flare effect is created for both daytime driving lights and indicators. The new Mercedes Benz model is even more modern in appearance because of its light signet.
Design wise, the new model is totally different from the outgoing model. When viewed from the side, there are three prominent lines: the front structural edge over the wings that extend up to the rear end, which looks like a dropping line, a sinewy line that spans the shoulder muscle just above the rear axle, and the last line looks like a sweeping curve from the front wheel going to the rear end. These lines add depth and dynamism to the side structure of the car.
The rear end of the car has a sporty look. It features an interplay of concave and convex surfaces and edges. The coupé-style character is truly inevitable as seen in its sloping roof contour and the hallmark curvature of the rear window. This car is designed for people who prefer a sleek and sporty car.