Mercedes-Benz said that its new sports car named the SLC has been approved for production and will be launched in 2014 with an estimated price of £75,000. Its officials are betting on the SLC to be a formidable rival to the Porsche 911. Mercedes-Benz’s evocatively styled two-door is the product of the collaboration between Mercedes' regular passenger car department and its performance car division, AMG.
Mercedes chief Dieter Zetsche said that the 'baby SLS' front-engined sports car will be added to the brand’s mid-size line-up. He also confirmed the existence of a program to launch 10 new and 22 heavily upgraded and/or facelifted models into the five market segments the German manufacturer operates before 2015 ends.
This strategy to expand is targeted at hitting the predicted growth rates of domestic rivals Audi and BMW until the middle of the decade. Mercedes will keep its traditional core models like the C, E and S-classes, and all their present variants.
However, its reach will be significantly extended at the lower end of its lineup. In addition, it will build on its luxury car portfolio to replace the Maybach models that will be phased out in the next two years. Its mid-size line-up will also have the new fourth-generation C-class expected to arrive in 2014 as well as future versions of the C-class estate and C-class coupe.
A new open-top C-class cabriolet is slated to appear in 2015, together with a facelifted version of the present SLK in 2014. To get to the younger generation of customers, Mercedes will add three new models to the more affordable end of the range.
These will join the newly launched B-class MPV and upcoming five-door A-class hatchback. There would also be a four-door saloon replacement for the CLC and a five-door CLC Shooting Brake that would be launched next year. Set to be introduced in 2014 is a junior SUV to be dubbed the GLC. All these vehicles will be built on the automaker’s very flexible MFA (modular front architecture) platform. [source: Autocar]