Mercedes-Benz could become world’s 2nd-largest manufacturer of luxury cars in 2015

Article by Christian Andrei, on April 30, 2012

It appears that Mercedes-Benz will get the second spot as the world's second-largest manufacturer of luxury cars in 2015, at least according to the German newspaper Handelsblatt who cited forecasts from the Center of Automotive Research at the university of Duisburg-Essen in Germany.

For those who don’t know, Mercedes-Benz lost the second place to Audi last year, but Center of Automotive Research (CAR) forecasts that Audi will sell 1.63 million vehicles while Mercedes-Benz will sell 1.68 million. Bmw will remain the leader according to CAR forecast with sell 1.76 million vehicles in 2015. Still, Mercedes-Benz CEO Dieter Zetsche made clear company’s intentions to recapture the first position from Bmw among the luxury-carmakers by the end of the decade.

Bmw overtook Mercedes-Benz back in 2005 and since them it remained the leader. Back in 2011, Mercedes-Benz sold 1.26 million cars and SUVs, while Audi sold 1.3 million and Bmw 1.38 million. In order to get the second position, Mercedes-Benz wants to introduce 10 completely new models on the market by 2015. Apparently Mercedes-Benz wants to sell over 1.6 million vehicles by 2015. This number was surpassed by Bmw and MINI in 2011.

The bad news is that Mercedes-Benz will see a very hard competition as Audi s not taking the challenge lying down. Audi aims to sell over 2 million vehicles by 2020 and wants to overtake Bmw.

Audi needs to boost its sales volume in the United States in order to achieve that number as Mercedes-Benz and Bmw sell more than twice as many cars as Audi. In order to boost U.S. sales, Audi will build a plant in Mexico and wants to increase the number of models offered in the U.S. from 16 to as many as 27. Production of the Audi Q5 will begin in Mexico in 2016. [source: Autonews]

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