Mercedes-Benz creates new sales-support unit for China

Article by Anita Panait, on June 21, 2013

Mercedes-Benz has launched a new sales-support unit for China -- Sales Management China -- as part of its efforts to catch up with current best-seller and rival Audi. Mercedes is also making sure that it is present in locations where demand is at hand, as it eyes to open 75 new dealerships in China this year, with 36 of them placed in cities where the brand has yet to compete.

Sales Management China commenced operations this month and is based at the Stuttgart headquarters of Mercedes parent Daimler in Germany. Its tasks include coordinating marketing, sales and training initiatives in China to support the local sales organization, Mercedes said in a statement. Sales Management China is led by Benjamin Auer, a former sales manager for Audi in China.

Hubertus Troska, head of Daimler's China operations, said in the statement that they have taken a number of measures for their Chinese business in the past six months, and they are “keeping [their] foot on the gas." Daimler noted that 75 new dealerships in China in 2013 outpace the average growth of 50 stores a year. Mercedes only had 260 stores in China at the end of 2012, compared to more than 300 at BMW and Audi.

Mercedes also plans to open seven new training centers in China, after opening a planned site in Shanghai. A plan by Daimler’s chief executive Dieter Zetsche to regain the carmaker’s crown that as best in the luxury-car industry has been limited by an incoherent strategy in China. Mercedes’ efforts to expands it dealership network in China is aimed at supporting the launch of around 20 new or upgraded models in the country by 2015.

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016