Mercedes-Benz, David Coulthard and Sony team up for the ultimate virtual v. reality race

Article by Christian A., on September 1, 2011

Sony Computer Entertainment and Mercedes-Benz have come together to set up this unique event where millions of viewers can watch the ultimate virtual v. reality race on the Internet wherein fans of the PlayStation’s Gran Turismo 5 will have the opportunity to race against Formula 1 ace David Coulthard and the clock, in what could be the biggest race ever recorded.

On September 5, 2011, Monday, at 15:20 (BST) and broadcast live, Coulthard will drive a real 6.3 liter V8 powered Mercedes-Benz SLS AMG. His rivals will be the GT5 fans from across the European region, simultaneously pitting their wits against the world-class professional driver.

To enhance the drama of the event, the track will be kept a secret until the day in order to provide all racers a fair chance at victory. At Mercedes-Benz World in Surrey, 24 prize draw winners will be competing to qualify for their place in the race on the renowned racing game for PlayStation 3.

The players garnering the top six qualifying times will battle against Coulthard in real time at the flagship venue where spectators can watch the action themselves.

Contestants from the Mercedes-Benz World with the fastest lap will win an all-expenses-paid trip to the 2011 Brazilian Formula 1™ Grand Prix on November 27. Moreover, European gamers will be able to battle in the same vehicle on GT5™ in order to get their name up in lights on the leader board of the specially created in-game “seasonal event”.

The footage of Coulthard driving the Mercedes-Benz SLS AMG and of the real-time PlayStation® players at Mercedes-Benz World is available for viewing. Live pre-race coverage from Formula 1™ commentator Martin Brundle could be seen at www.mercedesliverace.co.uk on the race day commencing at 15:00 (BST).

Topics: mercedes-benz

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries