Mercedes-Benz delivers more than 500000 E-Class models

Article by Christian Andrei, on May 31, 2011

Mercedes-Benz revealed that to date, an estimated 550,000 units belonging to its E-Class family have been sold. Of these, 110,000 were of convertibles and coupes, 376,000 were sedans, while 64,000 were the estates. Sales for the brand’s E-Class segment have in fact been showing signs of increase since the start of the second quarter. Since January for example, 107,278 units have been sold, of which 12,553 were estates and 63,517 were sedans.

This represents a total increase of as much as 13%. Compared to the previous year, the increase was truly astounding at more than 229%. It comes as no surprise then to know that the E-Class sedan continues to lead the market for its segment in the U.S.

This is the model’s largest market comprising about 20% of the total sales worldwide. Its second largest market is China, with Germany following in third. Germany though is the largest market for the E-Class estate. Both the coupe and convertible variants of the E-class continue to lead their respective market with the largest market being the U.S., followed by Germany, and the U.K. In terms of release, the E-Class sedan was the first to be launched back in March 2009. Two months later in May, the brand launched the coupe and by the end of November, it was the estate’s turn.

Completing the E-Class family was the launching in March 2010 of the convertible. While the new E-Class is indeed a success, the previous E-Class was just as successful. Though the 211 series estate and sedan versions were first released in 2002, an estimated 1.6 million units have been sold in the years to follow. Mercedes-Benz Cars Executive Vice President for Sales & Marketing Dr. Joachim Schmidt shared that more than 500,000 units of the E-Class have been delivered to customers and a result, the E-Class will always play a significant role in the brand’s growth.

For this segment, he added, the brand is offering a wide collection of products that include a convertible, coupe, estate and sedan. The E-Class is not only setting new standards when it comes to success in the market, it also boasts of having efficiency, profitability, and more importantly, safety, he continued.

Dr. Schmidt further said that by being equipped with new engines, fuel consumption has been lowered by as much as 20%. For example when the CDI E 220 BlueEFFICIENCY is paired with an automatic transmission, fuel economy is at NEDC of 4.9 liters for every 100 kilometers with CO2 emissions at 129 g/km, cited Dr. Schmidt. By optimizing its powertrain and fitting in new petrol-based engines, the E-Class from Mercedes-Benz has set the pace in 2011 when it comes to efficiency in its class.

One reason is that whether it is equipped with a diesel engine or a gasoline unit, both now come with direct injection. There are also other features that contribute to the 20% fuel consumption reduction like the ECO start-stop function. Then there is also the automatic 7-speed 7G-TRONIC PLUS transmission that has been optimized and is now offered for the 4-cylinder engine units. The BlueEFFICIENCY has two versions with the first being the E 220 CDI with its output at 125 kW (170 hp) and the E 250 CDI having its output at 150 kW (204 hp).

Both are paired to the automatic transmission with a NEDC fuel economy at between 4.9 liters/100 kilomters up to 5.3 liters/100 kilometers. Its CO2 emissions rating on the other hand is from 129 g/km to 138 g/km. What this means is that given the output rating, the E 250 CDI is the most efficient of the upper-range of the diesel models.

The E-Class also manages to set the trend when it comes to safety as Mercedes-Benz made an unmatched combination of protection systems and advanced assistance. Customers are given a choice of about a dozen various assistance systems. One of this is the ATTENTION ASSIST system which examines at least 70 factors in order to verify the driver’s current level of concentration.

Depending on what the system detects, it will notify the driver if he or she is experiencing fatigue. Another safety system is the Adaptive High-Beam Assist, though offered only as an option. Value is also what customers appreciate about the E-Class. Both EurotaxSchwacke and Auto Bild magazine had evaluated the E-Class and awarded it as the 2011 Value Champion. Market researchers have conducted studies and revealed that residual value forecasts show that in the upper-range class, the E-Class, even after four years, will still have the lowest depreciation.

Press Release

Mercedes-Benz delivers 500,000th E-Class

The E-Class continues to stay on the road to success. Dr. Joachim Schmidt, Executive Vice President Sales & Marketing, Mercedes-Benz Cars: “Until today we have delivered more than 500,000 vehicles of the E-Class family to customers, and the E-Class is and will remain a key pillar of growth for Mercedes-Benz. We offer our customers an unparalleled range of products in this segment, encompassing a sedan, an estate, a coupe, and a convertible. At the same time, the E-Class is setting benchmarks not only for market success but also with regard to safety, profitability, and efficiency. Thanks to new engines, the new E-Class’ fuel consumption has been reduced by up to 20 percent. The automatic transmission version of the E 220 CDI BlueEFFICIENCY, for example, consumes only 4.9 liters of fuel per 100 kilometers in the NEDC and emits 129 grams of CO2 per kilometer.”

Persistent market success

Around 376,000 sedans, 64,000 estates, and more than 110,000 coupes and convertibles have been sold to date. As a result, a total of about 550,000 customers have bought a vehicle of the E-Class family. The sedan was launched in March 2009, followed two months later by the coupe in May and by the estate in November. The E-Class family has been complete since the introduction of the convertible in March 2010.

Sales in the E-Class segment put on further at the beginning of the second quarter. Sales have increased by a total of 13 percent since January, to 107,278 units (63,517 sedans and 12,553 estates). Sales of the E-Class convertible are continuing to grow very dynamically, increasing more than fourfold (plus 229 percent) from the previous year. The E-Class convertible and the coupe thus defended their market leadership worldwide.

The E-Class sedan is the market leader in its comparative class in the U.S., which is also the vehicle’s largest market, accounting for around 20 percent of global sales. The second-largest market is China, followed by Germany. The largest market for the E-Class estate is Germany. The coupe and convertible models are most frequently bought by customers in the U.S., with Germany and the UK being other major markets for these vehicles.

The predecessor of the current E-Class was also successful worldwide, and a total of 1.6 million sedans and estates of the 211 series were delivered to customers in the years after the vehicle was introduced on the market in 2002.

A benchmark for efficiency, safety, and economy

More than ever before, new gasoline engines and an optimized powertrain have made the Mercedes-Benz E-Class the benchmark for efficiency in its segment in 2011. All of the car’s gasoline and diesel engines are now equipped with direct injection. Other features that help to reduce fuel consumption by up to 20 percent include the standard-fitted ECO start-stop function and the optimized 7G-TRONIC PLUS seven-speed automatic transmission, which is now also available for the four-cylinder engine variants. The automatic transmission versions of the E 220 CDI BlueEFFICIENCY (125 kW/170 hp) and E 250 CDI BlueEFFICIENCY (150 kW/204 hp) consume only 4.9 – 5.3 liters of fuel per 100 kilometers in the NEDC and emit 129 – 138 grams of CO2 per kilometer. This makes the E 250 CDI BlueEFFICIENCY the most efficient upper-range diesel model for its output rating.

An internationally unparalleled combination of state-of-the-art assistance and protection systems make the E-Class the trendsetter in the field of safety. Around a dozen different assistance systems are available to customers, including the standard-fitted ATTENTION ASSIST system, which monitors more than 70 parameters to determine a driver’s level of concentration, enabling it to warn the motorist in time if he or she is suffering from fatigue. Just as unique is the optional Adaptive High-Beam Assist.

The E-Class also scores well among customers when it comes to value: It was declared the “2011 Value Champion” as a result of an assessment carried out by Auto Bild magazine and EurotaxSchwacke. According to the residual value forecasts of the market researchers, a four-year-old E-Class vehicle will have the lowest loss of value in the upper-range segment.

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