Mercedes-Benz revealed that to date, an estimated 550,000 units belonging to its E-Class family have been sold. Of these, 110,000 were of convertibles and coupes, 376,000 were sedans, while 64,000 were the estates. Sales for the brand’s E-Class segment have in fact been showing signs of increase since the start of the second quarter. Since January for example, 107,278 units have been sold, of which 12,553 were estates and 63,517 were sedans.
This represents a total increase of as much as 13%. Compared to the previous year, the increase was truly astounding at more than 229%. It comes as no surprise then to know that the E-Class sedan continues to lead the market for its segment in the U.S.
This is the model’s largest market comprising about 20% of the total sales worldwide. Its second largest market is China, with Germany following in third. Germany though is the largest market for the E-Class estate. Both the coupe and convertible variants of the E-class continue to lead their respective market with the largest market being the U.S., followed by Germany, and the U.K. In terms of release, the E-Class sedan was the first to be launched back in March 2009. Two months later in May, the brand launched the coupe and by the end of November, it was the estate’s turn.
Completing the E-Class family was the launching in March 2010 of the convertible. While the new E-Class is indeed a success, the previous E-Class was just as successful. Though the 211 series estate and sedan versions were first released in 2002, an estimated 1.6 million units have been sold in the years to follow. Mercedes-Benz Cars Executive Vice President for Sales & Marketing Dr. Joachim Schmidt shared that more than 500,000 units of the E-Class have been delivered to customers and a result, the E-Class will always play a significant role in the brand’s growth.
For this segment, he added, the brand is offering a wide collection of products that include a convertible, coupe, estate and sedan. The E-Class is not only setting new standards when it comes to success in the market, it also boasts of having efficiency, profitability, and more importantly, safety, he continued.
Dr. Schmidt further said that by being equipped with new engines, fuel consumption has been lowered by as much as 20%. For example when the CDI E 220 BlueEFFICIENCY is paired with an automatic transmission, fuel economy is at NEDC of 4.9 liters for every 100 kilometers with CO2 emissions at 129 g/km, cited Dr. Schmidt. By optimizing its powertrain and fitting in new petrol-based engines, the E-Class from Mercedes-Benz has set the pace in 2011 when it comes to efficiency in its class.
One reason is that whether it is equipped with a diesel engine or a gasoline unit, both now come with direct injection. There are also other features that contribute to the 20% fuel consumption reduction like the ECO start-stop function. Then there is also the automatic 7-speed 7G-TRONIC PLUS transmission that has been optimized and is now offered for the 4-cylinder engine units. The BlueEFFICIENCY has two versions with the first being the E 220 CDI with its output at 125 kW (170 hp) and the E 250 CDI having its output at 150 kW (204 hp).
Both are paired to the automatic transmission with a NEDC fuel economy at between 4.9 liters/100 kilomters up to 5.3 liters/100 kilometers. Its CO2 emissions rating on the other hand is from 129 g/km to 138 g/km. What this means is that given the output rating, the E 250 CDI is the most efficient of the upper-range of the diesel models.
The E-Class also manages to set the trend when it comes to safety as Mercedes-Benz made an unmatched combination of protection systems and advanced assistance. Customers are given a choice of about a dozen various assistance systems. One of this is the ATTENTION ASSIST system which examines at least 70 factors in order to verify the driver’s current level of concentration.
Depending on what the system detects, it will notify the driver if he or she is experiencing fatigue. Another safety system is the Adaptive High-Beam Assist, though offered only as an option. Value is also what customers appreciate about the E-Class. Both EurotaxSchwacke and Auto Bild magazine had evaluated the E-Class and awarded it as the 2011 Value Champion. Market researchers have conducted studies and revealed that residual value forecasts show that in the upper-range class, the E-Class, even after four years, will still have the lowest depreciation.