Mercedes-Benz delivers over 700,000 units of the B-Class worldwide

Article by Christian Andrei, on June 27, 2011

Mercedes-Benz fans are eagerly waiting for the world premiere of the new B-Class at the Frankfurt Auto Show this September. But the current version continues to get a lot of attention from around the world but mostly in Germany and China.

Since the B-Class was launched in 2005, over 700,000 units of the B-Class have been delivered to customers around the world. Since January, 52,640 units of the B-Klasse car had been sold, standing for a 26.8% increase compared to last year.

For the first five months of 2011 in Germany, 17,826 units have been sold, 31.5% higher than the same period last year. Germany sales make up about a third of the series’ global sales, making it the series’ most important market. China and Italy follows.

The B-Class was launched in 2009 in China where sales rose by 140.3% last year with a total of 12,217 units sold. Sales remained high this year too, climbing to 5,966 units as compared to the 3,030 units sold from January to May 2010.

Joachim Schmidt, Executive Vice President Sales & Marketing, Mercedes-Benz Cars, said that the B-Klasse enabled Mercedes-Benz to establish new benchmarks in the premium compact segment. He added that even as the successor will soon be presented, the Class remains very popular and has had “especially strong growth” in Germany and China (its two primary markets).

The German brand has finally arrived to cater to today’s most discriminating clients. After Mercedes Benz unveiled the B-Class in 2005, it has brought us a new breed of car that combines all the features of an outstanding vehicle -- from the signature safety and luxury of a Mercedes down to the practical features of a small multi-purpose vehicle. At last, elegance and versatility has met in the middle with this brand new baby.

The Mercedes Benz B Class doesn’t sacrifice the space and luxury of an estate in spite of the sporty exterior of a compact saloon. And it clearly didn’t disappoint based on sales figures and number of units sold at the moment. In mid-2005, the Sports Tourer has already won the hearts of 350,000 motorists across the globe. Suffice it to say, the new Mercedes Benz B-Class was born from this concept but only with a lot more sophistication.

The wider front is unmistakably a symbol of power, making the Mercedes Benz B Class look more impressive than its previously released sport vehicle. The re-engineered front end now comes with a new look for its bonnet and a spanking new bumper grille for its radiator. It also features 3 stylishly chromed cross fins in metallic grey with the Mercedes Benz emblem sitting perfectly at the middle.

The interior of a Mercedes Benz B Class is nevertheless spacious and welcoming in spite of the high placement of seats. In fact, this feature complements the ample windows to give everyone a good view whether traveling around town or the city. This new compact luxury car also offers new fabric and pattern for the upholstery allowing the occupants to feel more relaxed and comfortable as they take their seats.

The designers also made the Mercedes Benz B Class more elegant. Its side mirrors, skirt panels and door handles now come with coordinating colours to match all available variants. The taillights and large tailgate make a great combination from outside especially with its ergonomically designed chrome handle.

Mercedes is also offering a specially designed sports package for the B Class. It comes with a different leather trimming (ARTICO) for the interior door panel, centre panel and side seat bolster. The look is more refined (yet sporty in a way) particularly with its diagonally brushed aluminium at the centre console. These refinements continue at the door panel and also along the gearshift, giving the Mercedes Benz B Class a distinct sporty appeal. Overall, Mercedes Benz’s sophisticated design is truly one of its best assets.

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