Mercedes-Benz E-Class, new BMW 5-Series and Audi A8 attracting wealthy buyers in the U.S.

Article by Christian Andrei, on August 25, 2010

Deliveries of the Daimler AG's Mercedes-Benz E-Class, BMW AG's new 5-Series and a revamped Audi A8 are being boosted to cope with the demand in the US and China. Sascha Gommel, a Frankfurt-based analyst with Commerzbank AG, said that there are 900,000 millionaires in China, many of whom want to show off their wealth.

German carmakers have released new models in China to draw buyers in resulting to high gains. BMW's new 5 series is sold out, while Audi's sales of the new A8 sedan continue to increase. Meanwhile, Mercedes-Benz has high hopes for its first vehicle for the market in China an extended E-class sedan which is being relied on to add market share.

As demand for luxury cars has recovered quicker than expected, Mercedes, BMW and Audi are hiring more workers and cutting summer factory breaks.

In particular, Daimler is increasing production at its German assembly plants of the SLS gull-wing sports car, GLK sport-utility vehicle and E-class convertible by hiring 1,800 temporary workers and adding Saturday shifts.

Extra shifts have been added by Audi. About 5,000 temporary workers have been hired by BMW, which will also give 1,060 euros on average in one-time payment all of its employees covered by a wage agreement.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries