Mercedes-Benz Fashion Force drives around New York in a 2012 CLS 63 AMG

Article by Christian Andrei, on February 11, 2011

During Mercedes-Benz Fashion Week, the Mercedes-Benz Fashion Force led by stylist Brad Goreski and a team of Fashion Enforcers will be going around New York City for five days using a 2012 CLS 63 AMG. Upon catching a stylesetter, the CLS 63 AMG Fashion Force car outfitted in its official badging will pull over and offer a reward of a ride to the next destination.

The stylesetters picked out by the Mercedes-Benz Fashion Force will get their pictures taken and several will be invited to Mercedes-Benz Fashion Week runway shows as well to the official fashion force culmination event, hosted by Brad Goreski in the Mercedes-Benz Star Lounge.

In a statement for the press, Goreski said that the Mercedes-Benz Fashion Force car is a statement of how New York is one of the greatest fashion capitals of the world and of the New Yorkers’ individualistic style.

Included in the Fashion Enforcers are some of the leading fashion bloggers: Lauren Sherman of Fashionista.com, Jace Lipstein of Grungygentleman.com, Leandra Medine of manrepeller.com and Kristian Laliberte of Refinery29.

The Mercedes-Benz Fashion Force car is the company’s way of making a statement on why New York continues to be one of the best, if not the greatest, fashion capital in the world. The very confident approach to a rather individualistic style is what many people try to discover in the Big Apple.

The statement was made by stylist Brad Goreski who is part of the Fashion Enforcers that also include other leading fashion bloggers like Jace Lipstein of Grungygentleman.com, Kristian Laliberte of Refinery29, Lauren Sherman of Fashionista.com, and Leandra Medine of manrepeller.com.

According to Lisa Holladay, who is the manager of brand experience for Mercedes-Benz USA, Mercedes-Benz has always had a natural affinity with the fashion world especially with cars that contain a strong sense of style.

In particular, the four-door 2012 CLS 63 AMG coupe is truly the perfect vehicle for this initiative as it has both a significant curb appeal and a fascinating design. The Mercedes-Benz Fashion Force started its patrol on February 10th and will continue until February 14th. To know more about the Fashion Force and to be updated on its locations, visit Facebook.com/MBFashionWeek and Twitter.com/MBFashionWeek.

Press Release

Mercedes-Benz Fashion Force Goes on Patrol

The Mercedes-Benz Fashion Force is taking to the streets of New York City in the new 2012 CLS 63 AMG to spot "stylesetters" with fresh, creative design looks and arresting appeal. Stylist Brad Goreski and a team of Fashion Enforcers are on duty for five days during Mercedes-Benz Fashion Week carrying out its mission.

Making its way from Lincoln Center, home of Mercedes-Benz Fashion Week, to the chicest neighborhoods in downtown Manhattan, the CLS 63 AMG Fashion Force car outfitted in its official badging is pulling over at the sight of a stylesetter and rewarding them with a ride to their next destination. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and several are receiving invitations to Mercedes-Benz Fashion Week runway shows as well as an invitation to the official fashion force culmination event, hosted by Brad Goreski in the Mercedes-Benz Star Lounge.

"The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city," said Brad Goreski.

Fashion Enforcers include an impressive list of leading fashion bloggers including: Lauren Sherman of Fashionista.com, Jace Lipstein of Grungygentleman.com, Leandra Medine of manrepeller.com and Kristian Laliberte of Refinery29.

"Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style," said Lisa Holladay, manager of brand experience for Mercedes-Benz USA. "The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal."

The Mercedes-Benz Fashion Force is on patrol from Thursday, February 10th until Monday, February 14th. Updates on its possible locations can be found on Facebook.com/MBFashionWeek and Twitter.com/MBFashionWeek.

Mercedes-Benz Fashion Week Fall 2011 will take place in New York, NY at Lincoln Center from February 10-17.

For more information about Mercedes-Benz Fashion Week at Lincoln Center, and for a schedule of shows and events, visit http://newyork.mbfashionweek.com.

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