Mercedes-Benz grabs first US luxury sales lead vs BMW in January 2014

Article by Anita Panait, on February 10, 2014

The race is on for the best-selling luxury carmaker in the United States for 2014 and as early as January, Mercedes-Benz is already leading against archrival BMW. Mercedes, which was the best-selling premium carmaker in the US in 2013, sold 22,604 vehicles in January, compared to BMW’s 18,253. Lexus, meanwhile, logged a 9-percent hike to 17,637 in January, boosted by the entry-level IS and the RX SUV.

Mercedes and BMW are among the luxury carmakers aiming to expand sales by launching lower-cost models. Bloomberg Industries expects sales of entry-level cars and SUVs to represent 67 percent of the US luxury market. Mercedes is seen to benefit from a full year of its CLA that starts at $29,900, a refreshed C class and a new GLA small SUV. BMW, meanwhile, is launching a 2-series coupe that starts at $33,025.

"That's where the growth is going to come from," Kevin Tynan, a Bloomberg Industries analyst remarked that entry level cars and SUVs are where the growth at luxury carmakers will come from. He added that as luxury carmaker get more significant penetration to the entry car and SUV market, “volumes will go up."

Mercedes’ sales in January were also boosted by a 37-percent hike for its S class while BMW’s were helped by a combined 34-percent surge for its 3 series and 4 series and a 26-percent jump for the 5 series. The number, however, excludes sales of Daimler's cargo vans and Smart cars and BMW's Mini brand since they aren't luxury vehicles. In 2013, Mercedes outsold BMW by just 3,254 vehicles.

Topics: mercedes-benz, bmw, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017...
by - January 17, 2017
As expected, four years after the current generation of the BMW 4 Series was introduced in 2013 with the BMW 4 Series Coupe, the German premium carmaker is implementing a...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries