Just a week after Mercedes-Benz launched for sale its CLA coupe in the United States, the German carmaker already sold over 2,300 units of the $29,900 vehicle, helping it log a 6.7 percent growth in September 2013. The gain also allowed the brand to widen its lead in the race to become the best-selling luxury carmaker in the US for 2013.
The gain for the CLA can be attributed to the TV spot for the coupe that features actor Willem Dafoe as the devil. Mercedes also posted a 17-percent hike in sales of the E-class to 5,647 in September. Mercedes sold 24,697 vehicles in the month, according to a statement from Daimler AG. On the other hand, deliveries at the BMW brand surged 8.3 percent year-on-year in September to 23,568, partly thanks by to stronger demand for its 7 series, which deliveries more than tripled, and 5-series sedans.
The September results further increased Mercedes' 2013 lead against BMW to 2,491 vehicles (215,056 to 212,565) from just of 1,362 through August. Daimler chief executive Dieter Zetsche remarked in July that he expected that this year, the company will fail to grab the US luxury sales crown, which has been held by BMW since 2011.
Lexus, meanwhile, suffered a 4.2-percent drop in deliveries in September 2013 to 19,522, Toyota said in a statement. Cadillac posted a 10-percent rise in sales in September to 13,828 vehicles, General Motors said.