Mercedes-Benz invests in training workshops to promote approved used benefits

Article by Christian Andrei, on April 6, 2012

The car retailers of Mercedes-Benz UK were given several Training Workshops to make sure that they would have the expertise and the information to confidently talk about the benefits of the Mercedes-Benz Approved Used Scheme. Training was provided to more than 800 of its workers, starting from sales executives all the way to the general managers.

According to Colin Niklas, Used Cars and Transport Manager for Mercedes-Benz UK, the workshops are meant to give knowledge to the delegates so that they can offer a clear demonstration to customers about the additional value and economic benefits of the Mercedes-Benz Approved Used Scheme.

Mondial Assistance UK conducted this workshop, which separated the overall cost of used vehicle ownership like servicing, warranty and roadside assistance to display the longer term cost savings that a Mercedes-Benz Approved Used Scheme customer could offer.

According to Christina Ewbank, General Manager for Lookers Group, the workshop was “extremely effective” in helping staff at Lookers have a full understanding of the scheme’s benefits.

They also found out how the scheme fitted within the context of the broader market. She explained that this training gives its sales people an edge in this very competitive market as it lengthens the customer relationships as well as enhances the experience of the owners.

David Colbeck, Director for Listers Group, added that the entire team now has more knowledge about the Mercedes-Benz Approved Used Car Scheme and is more confident in making the proposals.

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