Mercedes-Benz is number 1 in J.D. Power’s customer retention survey

Article by Christian A., on August 27, 2010

Factors that influence the purchase behavior of new-vehicle buyers are said to include high resale value and quality, said Raffi Festekjian, director of automotive product research at J.D. Power and Associates.

These are difficult times for the auto industry worldwide and as such, it's timely to determine what drives a customer to decide to stay loyal to a brand.

According to a JD Power report, the customers' loyalty is proof that they are doing things the right way.

Festekjian said that whether carmakers are increasing loyalty or trying to attract new customers, factors considered critical are the attractiveness of the offers and the strong customer perceptions of resale value and quality.

According to a study conduced by JD Power, Mercedes-Benz has the highest rate of customers loyalty with an 8% increase to 67% this year when compared to 2008. Trailing closely is Honda with a 64% loyalty rate, while Toyota is third with a 61% loyalty rate.

Festekjian said that Mercedes-Benz has steadily improved its customer retention rates during the past five years. In 2009, Festekjian has achieved the highest rate ever attained by a manufacturer since the inception of the study.

He said further that what customers say are their primary reasons for staying loyal include resale value and appearance and styling of Mercedes-Benz models.

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries