Mercedes-Benz is on track to meet 2010 sales goal

Article by Christian Andrei, on December 9, 2010

Daimler AG says that Mercedes-Benz deliveries in November 2010 rose 19 percent to 105,200 cars and sport-utility vehicles, as sales grew by more than 10 percent for the 13th straight month. Mercedes-Benz said it will reach its 2010 sales goal after posting record sales on demand in Germany and China for E- and S-class sedans.

Including the Smart mini-car brand, which recorded a 27 percent drop, Daimler's sales rose 14 percent to 112,300 in November 2010. Eleven-month deliveries, including Smart, rose 13 percent to 1.15 million.

Head of sales Joachim Schmidt says that the company continues to be confident for the remaining weeks of 2010 and that it will “fulfill its forecast to grow by at least 10 percent with Mercedes-Benz passenger cars in 2010.” Mercedes' sales in Germany in December 2010 rose 22 percent to 27,700 vehicles.

Germany is Mercedes' largest market. The brand's overall sales in Western Europe rose 11 percent to 50,900 cars. In the U.S., Mercedes deliveries gained 8 percent to 18,200.

Sales of E-Class sedans and station wagons have risen 48 percent to 229,800 in 2010, while demand for the flagship S-Class gained 27 percent to 59,700. Luxury car demand is bouncing back from the financial crisis due to growth in China and the sales rebound in the U.S.

Topics: mercedes-benz, sales

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