Mercedes-Benz is U.S. luxury car topseller for first half of 2012

Article by Anita Panait, on July 5, 2012

Mercedes-Benz posted a 7.6 percent year-on-year rise in sales in the United States in June 2012, boosted by the rollout of a new sport-utility vehicle and compact coupe. The figure effectively widens Mercedes’ lead over BMW for the race as the number one luxury car maker in the US in terms of sales.

In June 2012, Mercedes sold 22,231 cars and SUVs while BMW sold 21,725 units. Lexus posted an 86 percent year-on-year increase in sales in the US to 20,022, allowing Toyota’s luxury vehicle unit to grab the third place. Steve Cannon, chief of Mercedes' US unit, said in an e-mail that they also managed to post the highest half-year sales in the division’s 47-year history.

For the first half of 2012, Mercedes posted a 16-percent increase in the US to 128,595. Its closest rival and the top-selling luxury brand in the US in 2011, BMW, logged an 11 percent increase in sales.

Mercedes’ sales figure in the US excludes the numbers for Daimler's Sprinter vans and Smart cars as well as BMW's Mini brand, since they are not considered as luxury vehicles. Mercedes' strong performance in the US for the first half of 2012 was boosted by the rollout of the new M-Class SUV, new C-Class two-door, and an updated version of the sedan.

For the first six months of 2012, sales for the M-Class soared 45 percent to 20,626 units while sales for the C-Class, including both the coupe and sedan, jumped 26 percent to 37,686 units.

Although sales of the M-Class dropped in June, it was offset by a 41-percent rise in deliveries of the C-Class. The automaker hopes to further boost its sales in the second half of 2012 by rolling out a new version of the GL three-row SUV and an updated GLK compact SUV.

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