Mercedes-Benz launches 1st social-TV online site for van fans and tradesmen

Article by Christian A., on December 21, 2011

Mercedes-Benz has launched MYVAN, the first international Social-TV website in German and English catering to a target group of van enthusiasts and tradesmen. The business division of Mercedes-Benz Vans initiates and operates the website, with www.MYVAN.com as the main contact point.

Active discussions and sharing of experiences among users is made possible in the website, as well as its various social media channels such as its own Facebook page, which is used as a portal for discussions and additional video playback.

The website also has a dedicated YouTube channel for video content. In addition, a separate twitter feed is utilized for live coverage of selected shoots and events. A flickr feed is also available for visual documentation.

The core focus of MYVAN is to create high quality content through films, photo galleries and texts with the aim to provide trends and news related to the industry of vans and commercial vehicles. User-generated content is also included, among commenting possibilities. The user can give his or her comment on the different articles directly through the website or on the social media channels.

MYVAN offers best-practice examples and tips and tricks made specifically for professionals. It also offers an added value service that aids tradesmen in their professional lives in order to be successful and sustainable in their business.

MYVAN utilizes a total of five broadcast formats -- myNEWS for news with regard to vans, innovations from industry trade shows and events; myPRODUCT for the presentation of new product highlights, information and tests; myBUSINESS for portraying tradesmen, best practice examples, as well as tips and tricks, among others; mySPECIAL wherein extraordinary stories from the world of vans and commercial vehicles are shared; and GET IT done, which is an entertainment format with adventurous and special transport duties.

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries