Mercedes-Benz launches Mega City Mobility project, will take on Bmw MegaCity Vehicle

Article by Christian Andrei, on January 4, 2011

Mercedes-Benz has launched its Mega City Mobility project, which studies how to style a range of new alternative-drive city cars. The company’s Yokahama-based studio in Japan is where the styling studies are being done under the direction of Holger Hutzenlaub.

Mercedes-Benz is hoping that this range will be its counterpart to the BMW MegaCity Vehicle and a new all-electric Audi model that will have the same platform as Volkswagen’s new Up city car. Autocar has released a set of photographs showing the range of ideas that the project is considering.

Autocar also revealed some sketches and a clay model of a stylish new one-box model that is believed to have been conceived to be placed on the rear-engined underpinnings of the upcoming second-generation Smart ForFour. 

According to Mercedes-Benz, the project is being based in Japan because of the country’s acute lack of space. With this project, the carmaker wants to come up with solutions to provide a raised standard of living in large cities.

Hutzenlaub told Autocar that to get new ideas on space utilization and packaging, the company has been “looking outside the automotive industry, including the trend towards mini city houses.”

The new Smart E-scooter is one of the first products to originate from the Mercedes-Benz’s Mega City Mobility project. The E-Scooter was unveiled at last September’s Paris motor show and is now set to go into production.

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