Mercedes-Benz launches style division for non-automotive products

Article by Christian Andrei, on August 26, 2010

Mercedes-Benz's styling studios are developing non-automotive products, from helicopter cabins to luxury yachts. Last February, the AMG-branded Cigarette racing boat was unveiled. But while this may be surprising to many people, in no way does this enter into new territory, according to Professor Gorden Wagener, Head of Design at Mercedes-Benz Style.

He said that the design team has styled items such as watches and interiors, as well as some Mercedes-Benz accessories.

Outside firms can hire Mercedes-Benz Style, just like BMW's Designworks studio, to provide design work for upcoming products.

Daimler's stylists aren't really designing vehicles that would eventually compete against its own products. Wagener said that it has been working on projects for land, sea, and air transportation.

Even as Daimler is no longer attached to the EADS consortium or its Eurocopter subsidiary, M-B's first project had been to produce the cabin for the new Eurocopter EC145 luxury helicopter.

The helicopter is reportedly inspired by the R-Class crossover. The helicopter seats eight people but this can be quickly reconfigured or removed for more luggage space. Buyers can choose from a range of trim materials and wood patterns, while a three-color ambient lighting system is gathered from the S-Class.

Topics: mercedes-benz

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Acura fans and customers rejoice! Sales have begun for the flagship model of Acura’s RLX top-of-the-range sedan – the 2017 Acura RLX Sport Hybrid. Described by Acura as its most...
by - December 6, 2016
Autonomous cars are slowly but surely gaining more appeal among drivers around the world. While a complete self-driving system has yet to be launched, carmakers have been finding ways to...
by - December 6, 2016
BMW has officially ended the production cycle for what is considered as its meanest and fastest sports car – the BMW M4 GTS. Basically a power-up evolution of the BMW...
by - December 6, 2016
Now that Lamborghini is set to bring a “more aggressive” Aventador, it only makes sense that it will be given a name. Seeing how it goes, perhaps we won’t be...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries