Mercedes-Benz launches style division for non-automotive products

Article by Christian Andrei, on August 26, 2010

Mercedes-Benz's styling studios are developing non-automotive products, from helicopter cabins to luxury yachts. Last February, the AMG-branded Cigarette racing boat was unveiled. But while this may be surprising to many people, in no way does this enter into new territory, according to Professor Gorden Wagener, Head of Design at Mercedes-Benz Style.

He said that the design team has styled items such as watches and interiors, as well as some Mercedes-Benz accessories.

Outside firms can hire Mercedes-Benz Style, just like BMW's Designworks studio, to provide design work for upcoming products.

Daimler's stylists aren't really designing vehicles that would eventually compete against its own products. Wagener said that it has been working on projects for land, sea, and air transportation.

Even as Daimler is no longer attached to the EADS consortium or its Eurocopter subsidiary, M-B's first project had been to produce the cabin for the new Eurocopter EC145 luxury helicopter.

The helicopter is reportedly inspired by the R-Class crossover. The helicopter seats eight people but this can be quickly reconfigured or removed for more luggage space. Buyers can choose from a range of trim materials and wood patterns, while a three-color ambient lighting system is gathered from the S-Class.

Topics: mercedes-benz

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