The Mercedes-Benz brand sold 11 percent more vehicles in July 2014 to around 130,003 cars. A good chunk of the brand’s sales still came from Europe, where it gained 8 percent to 58,205 units, parent Daimler said in a statement. Mercedes also grew 15 percent and 13 percent in the United States (27,192 cars) and China (20,871), respectively. January-July 2014 sales figure for Mercedes was 913,523, reflecting a 13-percent jump over the same period in 2013.
According to Mercedes, it posted new record a new record in the United Kingdom in July to 8,330 units sold, reflecting an 11-percent surge in vehicle sales. Its sales in Germany dropped slightly in July to 22,427 units.
The Smart brand is still bleeding in terms of sales -- as it waits for the rollout of the new ForTwo and ForFour models in November -- after dropping 2 percent in July to 7,508. Sales of Smart models dropped 9 percent in the first seven months of 2014 to 54,324.
Combined, the Mercedes and Smart brands sold 137,511 (10.5 percent) in July and 967,847 (11 percent) in the first seven months of the year.
Ola Kaellenius, Mercedes' sales and marketing chief, remarked that the brand’s sales figures are developing very well around the world, citing its new compact cars and SUVs as “real growth drivers.”
According to ISI analyst Arndt Ellinghorst, Mercedes' sales volume in July was good and the regional picture was fairly balanced, noting that the brand keeps underperforming BMW and Audi in China. He expects Mercedes' growth momentum to accelerate in the next months.