Mercedes-Benz posted a 7-percent year-on-year jump in sales to 121,360 vehicles in May 2013, mainly thanks to strong demand for the luxury carmaker's new compact models. Mercedes logged a 66-percent year-on-year increase in sales of its all compact models in May 2013. The compact models’ strong performance is primarily boosted by the launch of the all-new compact CLA, which joined the A class and B class compacts earlier this year.
Chief executive Dieter Zetsche is aiming to buoy Mercedes to recover its crown as the world's largest luxury carmaker, which is currently held by BMW. Zetche is banking on its growing lineup of compacts -- which now includes the new A-Class hatchback, the B class and the CLA four-door coupe – to achieve its goal. Mercedes sold a record 31,770 units of the three models in May.
The carmaker also posted a 7-percent increase in sales in China to 17,684 vehicles in May 2013, and a 10-percent surge in the United States to 24,713 units in the same month. For the month of May 2013, the carmaker also managed to churn out a 5-percent jump in sales in Europe to 57,759 vehicles, but suffered a 6-percent drop in home market Germany to 22,382.
In the first five months of 2013, Mercedes was able to hike its global volume by 6 percent to 562,824 vehicles. In a statement, Mercedes disclosed that Daimler microcar brand Smart logged an 8.3-percent drop in sales in May 2013 to 8,680. Mercedes sold around 1.32 million vehicles globally in 2012, lagging behind BMW (1.54 million) and Audi (1.45 million).