Mercedes-Benz logs 9.9% increase in UK registration in August 2012

Article by Anita Panait, on September 8, 2012

Mercedes-Benz posted a 9.9 percent year-on-year increase in vehicle registrations in the United Kingdom in August 2012, according to the figures recently published by SMMT. The company’s sales figure in August 2012 allowed it to log a 12.5 percent jump in UK vehicle registrations for the first eight months of the year.

The carmaker‘s AMG high performance vehicles posted a 128.6-percent increase in registrations for August 2012, adding to a 148.3-percent hike for the first eight months of the year. Mercedes’ SLK, M-Class, CLS and S-Class models were able to top their respective segments in terms of registrations in the UK.

The C-Class Saloon, on the other hand, logged a 37.2 percent rise in registrations for the month in review. Registrations figures for the C-Class Saloon allowed the model to achieve a rank of 13th for the month and ninth for the first eight months of 2012. The Mercedes-Benz also posted a 29.8 percent increase for the month, building on a 58.1 percent rise for the January to August period.

Marcus Breitschwerdt, President and Chief Executive of Mercedes-Benz UK, expressed pleasure as several of their vehicles were seen to lead their market segments while their C-Class, AMG vehicles and Actros are performing well in terms of vehicle registrations. Breitschwerdt disclosed that new products will soon be marketed in the UK, including the CLS Shooting Brake, new generation G-Class, new A-Class and Citan urban delivery van.

The latest iteration of the Mercedes-Benz C-Class – to be launched in spring 2011 – has been given a major cosmetic overhaul. For instance, the C-Class features front and rear ends that are now more stunningly beautiful.

In particular, the front end of the new C-Class features a design that closely follows the brand’s new design language. Its front bumper has been reworked to become more expressive, thereby highlighting support the shape of the radiator grille as the central element of the car’s front end. The V-shaped opening of the central air intake serves as a visual base unit for the radiator grille of the new C-Class. Extending from the V-shape are pronounced side sections that continue beneath the headlamps and blend into feature lines along the flanks. The front bumper, meanwhile, has side inlets positioned down to lend the C-Class a road-hugging stance.

The bonnet of the sedan and the estate versions of the C-Class is now made from aluminum and features a contour in the section around the headlamps and the radiator grille. In addition, the clear-lens headlight units of the C-Class have been re-shaped for a more assertive expression. The exterior form of the headlights and the interior of their housings also help the new C-Class acquire a more dynamic impression.

Interestingly, the halogen headlamps are arranged in a classic manner -- low beam on the outside, main beam on the inside and the indicators on the outer corner with the front wing. These headlamps work with the radiator grille, bonnet and bumper in order to lend the new C-Class a new face.

Topics: mercedes-benz, uk, sales

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