Mercedes-Benz offering German customers discounts of up to 3,000 euros

Article by Anita Panait, on October 18, 2012

Carmakers doing business in Germany are increasing customer incentives in order to bring in more buyers to their products, prompted by the current economic slump in the European country. German premium carmaker Mercedes-Benz has been forced to increase incentives to a two-year high. It is now offering customers a EUR3,000 ($3,900) trade-in incentive just to boost vehicle sales.

The incentive equals the discounts being offered by French carmaker Renault for the Megane compact. On the other hand, price discounts at General Motors Co.\'s Opel unit and Ford Motor Co. now exceed EUR3,500 on compact cars. According to trade publication Autohaus PulsSchlag, German discounts on new vehicles soared to an average 12.2 percent in September, the highest since 2010.

The rise in incentives, however, has so far failed to translate into increase in sales, as carmakers in the country suffered an 11 percent car-sales drop in September 2012.

The sales dive in Germany, which accounts for around 25 percent of sales in Europe, is expected to drag the figures for the region in 2012 to the lowest level since 1993. Customers are now more inclined to acquire used vehicles than new ones, simply because the economy is discouraging them from doing so.

German carmakers Volkswagen and Mercedes-Benz had been able to withstand the sales decline in Europe thanks to strong domestic market -- that is until September 2012.

The VW brand suffered a 14-percent decline in European registrations in September. The brand also suffered a 20-percent drop in sales in Germany for the month. Mercedes, meanwhile, posted a 6.1 percent drop in sales in Europe, and nearly double the figure in Germany.

If you liked the article, share on:

Comments

Recommended

Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries