Mercedes-Benz outsells Audi for the first time this year

Article by Christian Andrei, on October 11, 2014

In the first eight months of 2014, Audi outsold Mercedes-Benz globally each month – until September came. Last month Mercedes logged a 14-percent surge in global deliveries to 162,746 vehicles, outperforming Audi that posted a 6-percent rise in sales to 159,950 cars and SUVs.

Although Audi still leads Mercedes in the entire January-September period, the lead was trimmed to 103,494 units. Audi and Mercedes are currently the No. 2 and No. 3 luxury carmaker in the world, and are looking forward to the present No. 1, BMW, by the end of the decade.

Mercedes’ September sales was also its best-ever in any month during its 88-year history – thanks to launch of new models and increasing demand in China. Audi, on the other hand, has pushed planned revamps of its best-selling A4 model and the Q7 SUV into next year.

Commerzbank analyst Sascha Gommel remarked that Mercedes will be able to catch up to BMW and Audi in next few months, as it boasts of the freshest product line-up.

Despite not having a score of new models to boost its performance, Audi is sticking to its sales target of over 1.7 million vehicles, topping a record 1.58 million vehicles in deliveries in 2013. The carmaker hopes to bank on its momentum in China and Europe.

On the other hand, Mercedes is targeting to exceed its 2013 full sales of 1.46 million cars, also a record for the carmaker.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Volvo has revealed that while its products are used by a number of police organizations around the world, it will be the Swedish police that will get the first chance...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries