Mercedes-Benz outsold BMW in the United States in November

Article by Christian A., on December 2, 2011

The U.S. sales of Mercedes-Benz are higher than those of BMW by over 5,000 units last November. It comes within 1,600 units of the leader when it comes to yearly deliveries of luxury vehicles. In a statement, Mercedes said that its deliveries were aided by an updated C-class car and redesigned M-class SUV, increasing by 47% to 26,796 in November.

It exceeded BMW’s sales for the second consecutive month. The U.S. sales of BMW for the month of November climbed 7% to 21,521 units. After considering November's results, the lead that BMW had for the year narrowed to 1,582 units over Mercedes.

In the past 11 months, BMW’s sales have increased by 12% to 221,073 units. Meanwhile, Mercedes’ U.S. deliveries through November increased by 12% to 219,491 units. BMW and Mercedes are competing with each other to take the top annual U.S. sales position, which belonged to Lexus for the last 11 years. Jesse Toprak, an industry analyst with, believes that this will be a “very close race.”

He said that looking at the current momentum, Benz is likely to win this year. Lexus’ sales in the U.S. suffered due to the supply shortage from the March 11 disaster in Japan. The year-to-date sales of the brand dropped 14% to 173,197. For the month of November, 19,458 units of the Lexus were delivered, a 6.7% increase.

Equipped with cutting-edge technology, the third generation M-Class from Mercedes-Benz is slated to establish new standards in the SUV segment. It comes with the best standards when it comes to passive safety and optimum energy efficiency. Indeed, the excellent emission numbers and the low fuel consumption are truly remarkable as on average, fuel efficiency of the new M-Class is 25% when compared to the previous version.

This is considered by many as remarkable as the brand has never before lowered its fuel consumption by such a large margin especially for a new generation of SUVs. This improvement in fuel efficiency is due to a number of factors like having an engine line-up that is ultra-modern and the wide-ranging application of BlueEFFICIENCY measures.

There is also, of course, the utilization of new development tools like the energy-transparent vehicle and Cd value coming in at 0.32. In fact, the ML 250 BlueTEC 4MATIC is more than amazing in this aspect as it only uses 6.01 liters for every 100 kilometers under the NEDC driving cycle with CO2 emissions at 158 g/km. When compared to the prior model, it is economical by 28%. Indeed, one full tank of fuel allows the M-Class to go as far as 1,500 km.

In keeping with the philosophy of the brand, the new M-Class is the epitome of Real Life Safety, its holistic safety concept which originated from what happens in an actual real accident scenario. The use of a high-strength passenger cell mixed in with deformation regions for both the front and the rear results in a very effective foundation when it comes to occupant protection systems.

For those familiar with the E-Class and the S-Class, the assistance system fitted in them are also in the new M-Class which enhances even further the driver-fitness safety and the active safety. While there are different models under the M-Class, all of them are expected to have, as standard characteristic, dynamic handling and outstanding comfort, be it on the road or off-road.

In creating the new M-Class, Mercedes-Benz wanted to ensure that it would deliver superior, yet effortless, experience. To make this possible, advanced dynamic handling control systems are made available, with new developments to the chassis implemented, and equipped with steel suspension that comes with selective damping. Also included as part of the M-Class are the AIRMATIC air suspension with the Adaptive Damping System and the ACTIVE CURVE SYSTEM to ensure active roll stabilization. There is also an ON & OFF ROAD package being made available that offers six driving modes.

Included as well is a complete package of measures with the aim of making sure that the M-Class remains in the lead as it relates to vibration and acoustic comfort. While new M-Class is indeed strong in terms of efficiency and passive safety, it also delivers when it comes to excellent driving dynamics and remarkable ride comfort. In terms of the interior, not only has it been redesigned but it now offers amazing ergonomics.

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