Mercedes-Benz plans to introduce 20 new or upgraded vehicles in China

Article by Anita Panait, on September 2, 2013

Mercedes-Benz will introduce around 20 new or upgraded car models in China in the next two years as part of a wider plan aimed at reversing its recent labors in the Asian country. According to Hubertus Troska, new chief of Mercedes parent Daimler, they would invest around EUR2 billion ($2.67 billion) over the next two years to heighten sales of Mercedes vehicles in China by a third to over 300,000 cars annually by 2015.

The plan is considered a vital part of Mercedes' broader "2020 initiative'' and entails expanding its manufacturing capacity and sales network in China. Troska remarked that there is “a lot of room for development,” adding that they are confident that the Chinese market will grow significantly in the next years. He said that Mercedes is seeing growth this year, which will continue in the next years.

Should Mercedes achieve the 300,000 sales target, China would become its largest market globally. Mercedes sold around 200,000 cars in China in 2012, behind Germany and the United States. Troska's turnaround initiative will commence with the China debut of a redesigned E-class sedan on Friday at an auto show in Chengdu.

Mercedes will then follow it with a China launch of the overhauled flagship S-class sedan in the third quarter of 2013, and a more affordable GLA compact sports utility vehicle in 2014. Mercedes has been struggling in China since the start of 2012, when demand for luxury vehicles started to weaken following a slowdown in the country’s economy. Mercedes slumped behind its rivals due to lack of new or redesigned models as well as to so-called volume grab that hit its profitability. [source: Reuters]

Topics: mercedes-benz, china

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017...
by - January 17, 2017
As expected, four years after the current generation of the BMW 4 Series was introduced in 2013 with the BMW 4 Series Coupe, the German premium carmaker is implementing a...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries