Mercedes-Benz posted an annual sales record in 2012

Article by Christian Andrei, on January 7, 2013

Daimler AG said that sales of Mercedes-Benz reached a record in 2012 with December volumes hitting an all-time high. The increase in the demand in the U.S. had offset a slower Chinese market. Mercedes sales in December 2012 increased by 0.7% at 125,234 vehicles. For 2012, Mercedes sold 1.32 million units, about 4.7% higher than the previous year.

U.S. volumes in December had increased by 9.5%, while they declined by 18.6% in China, a major growth market for premium brands. In comparison, the sales of bigger rivals Audi and BMW have been increasing in China at double-digit rates.

In a recent interview by German publication Boersen-Zeitung, Daimler CEO Dieter Zetsche said that by 2020, he wants the automaker to return to the No. 1 spot in the premium car market ahead of Audi and BMW.

He said that he is hopeful that it will hit this target while he’s in his current position. Zetsche's contract is through December 2013 but it’s expected that in February, it will be extended by three years. Zetsche said that Mercedes had not been able to keep up with its rivals in the compact car segment as well as in the Chinese market.

Since the demand in Europe has fallen due to the debt crisis, Germany's luxury-car makers were only able to maintain their growth by sales in the U.S. and China. For 2012, BMW, Audi and Mercedes-Benz all aimed to reach record sales.

However, mass-market rivals in Europe are expecting the lowest sales in the region in almost two decades. So far, BMW and Audi have yet to release their global sales results for 2012. It’s expected that BMW will dominate even more in the luxury-car industry in 2013.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016